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~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"Konsumentenverhalten"
~subject:"Persönlichkeitspsychologie"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Brand image
Brand loyalty
Konsumentenverhalten
Persönlichkeitspsychologie
Werbung
Brand management
548
Markenführung
548
Consumer behaviour
398
Markenimage
345
Brand
243
Markenartikel
236
Beziehungsmarketing
127
Relationship marketing
127
Social Web
109
Social web
109
Internet marketing
87
Online-Marketing
87
Luxury goods
74
Luxusgüter
74
Advertising effects
55
Werbewirkung
55
Social media
44
Marketing management
40
Marketingmanagement
40
Advertising
37
Brand equity
37
Customer integration
37
Kundenintegration
37
Personality psychology
35
Branding
34
Emotion
25
Viral marketing
25
Virales Marketing
25
Corporate Social Responsibility
23
Corporate reputation
23
Corporate social responsibility
23
Firmenimage
23
International marketing
22
Internationales Marketing
22
Einzelhandel
21
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11
Type of publication
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Article
463
Type of publication (narrower categories)
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Article in journal
463
Aufsatz in Zeitschrift
463
Language
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English
463
Author
All
Diamantopoulos, Adamantios
8
Ko, Eunju
8
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Filieri, Raffaele
6
Melewar, T. C.
6
Foroudi, Pantea
5
Gupta, Suraksha
5
Merchant, Altaf
5
Roy, Sanjit
5
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Ekinci, Yuksel
4
Guzman, Francisco
4
Japutra, Arnold
4
Mandler, Timo
4
Michel, Géraldine
4
Pantano, Eleonora
4
Phau, Ian
4
Seo, Yuri
4
Septianto, Felix
4
Shukla, Paurav
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Foti, Lianne
3
Grohs, Reinhard
3
Halkias, Georgios
3
Hultman, Magnus
3
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Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of retailing and consumer services
226
The journal of brand management : an international journal
219
The journal of product & brand management
218
SpringerLink / Bücher
84
Journal of marketing communications
73
Asia Pacific journal of marketing and logistics
70
International journal of hospitality management
70
Journal of promotion management : innovations in planning and applied research
67
International journal of advertising : the review of marketing communications
61
Journal of strategic marketing
59
Marketing intelligence & planning
54
Psychology & marketing
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of international consumer marketing
45
European journal of marketing : EJM
43
International marketing review
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of internet marketing and advertising : IJIMA
42
European journal of marketing
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Marketing letters : a journal of research in marketing
38
Journal of the Academy of Marketing Science
37
Journal of Islamic marketing
36
Journal of marketing
35
Tourism management : research, policies, practice
35
International journal of consumer studies
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of travel and tourism marketing
34
Journal of global marketing
32
Journal of fashion marketing and management
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of contemporary hospitality management
30
International journal of market research
30
Journal of hospitality marketing & management
29
Springer eBook Collection
29
Journal of promotion management : JPM
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Global business review
26
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Source
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ECONIS (ZBW)
463
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1
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10
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463
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date (oldest first)
1
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
2
Me versus we : the role of luxury brand managers in times of co-creation
Riedmeier, Julia
;
Kreuzer, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 240-252
Persistent link: https://www.econbiz.de/10013197898
Saved in:
3
Psychological mechanisms behind access-based luxury brand consumption : empirical investigation from the lens of new ownership paradigm
Kumar, Jitender
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549662
Saved in:
4
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
5
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
6
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
7
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
8
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
9
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
10
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
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