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Search: subject:"Produktentwicklung"
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New product development
32
Produktentwicklung
32
Innovation
23
Innovation management
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Innovationsmanagement
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Consumer behaviour
9
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9
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innovation
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Homburg, Christian
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2
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Allen, B. J.
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Arunachalam S
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Journal of business research : JBR
138
SpringerLink / Bücher
130
International journal of innovation management
95
Industrial marketing management : the international journal for industrial and high-tech firms
78
Technovation : the international journal of technological innovation, entrepreneurship and technology management
71
Technological forecasting & social change : an international journal
68
IEEE transactions on engineering management : EM
67
The journal of product innovation management : an international publication of the Product Development & Management Association
66
International journal of production economics
64
Research policy : policy, management and economic studies of science, technology and innovation
56
International journal of production research
45
Springer eBook Collection
35
Technology analysis & strategic management
35
Journal of engineering and technology management : JET-M
33
The journal of business & industrial marketing
33
European journal of innovation management
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of innovation and technology management
31
European journal of operational research : EJOR
26
Research
26
International journal of technology management : IJTM
24
International journal of product development : IJPD
23
Creativity and innovation management
20
Innovation: organization & management : IOM
18
International journal of project management : the journal of The International Project Management Association
18
International journal of innovation management : IJIM
16
International journal of product lifecycle management : IJPLM
16
Journal of the Academy of Marketing Science
16
Research-technology management : RTM
16
Economics of innovation and new technology
15
Forschungs-/Entwicklungs-/Innovations-Management
15
European management journal
14
Industry and innovation
14
Research technology management : RTM
14
Business process management journal
13
International journal of business innovation and research : IJBIR
13
Journal of knowledge management
13
Journal of strategic marketing
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ECONIS (ZBW)
32
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1
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
2
When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia
;
Feng, Hui
;
Wiles, Michael A.
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10014582902
Saved in:
3
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
4
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
5
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
6
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
7
Insight versus effort : communicating the creative process leading to new products
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 602-620
Persistent link: https://www.econbiz.de/10012494706
Saved in:
8
Delimiting disruption : why Uber is disruptive, but Airbnb is not
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012288642
Saved in:
9
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
10
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
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