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~accessRights:"restricted"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Consumer behaviour"
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Search: subject_exact:"Markenidentität"
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Consumer behaviour
Brand image
148
Markenimage
148
Konsumentenverhalten
105
Brand management
102
Markenführung
102
Brand
42
Markenartikel
41
Tourism marketing
38
Tourismusmarketing
38
Destination management
30
Destinationsmanagement
30
Holiday behaviour
27
Urlaubsverhalten
27
Beziehungsmarketing
23
Relationship marketing
23
Designation of origin
20
Herkunftsbezeichnung
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Social Web
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Social web
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Tourism destination
16
Tourismusregion
16
Fashion
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Luxury goods
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Luxusgüter
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Mode
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destination image
15
Islam
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Tourism
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Tourismus
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Islamic
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Islamisch
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Viral marketing
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Virales Marketing
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Internet marketing
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Online-Marketing
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Customer satisfaction
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Article
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105
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Zulfiqar Ali Jumani
3
Aji, Hendy Mustiko
2
Batra, Rajeev
2
Junaidi, Junaidi
2
Kassim, Salina
2
Kim, Jiyoung
2
King, Ceridwyn
2
Loureiro, Sandra Maria Correia
2
Mursid, Ali
2
Phau, Ian
2
Sasiwemon Sukhabot
2
Shimul, Anwar Sadat
2
So, Kevin Kam Fung
2
Zaki, Rana M.
2
Aali, Samad
1
Ab Hamid, Siti Ngayesah
1
Abdul Hafaz Ngah
1
Abedin, Mohammad Ishmam
1
Abror, Abror
1
Abu Karim, Rizuwan
1
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahmad Fauzan Badiuzaman
1
Ahmad, Muhammad Salman
1
Ahmad, Rohana
1
Ahmed, Ishfaq
1
Ailawadi, Kusum L.
1
Al Balushi, Maha Khamis
1
Al Shammari, Serhan
1
Al-Mamary, Yaser Hasan Salem
1
Al-Mamun, Abdullah
1
Alam, Roslina
1
Alexander, Bethan
1
Alharbi, Raed Khamis
1
Ali, Faizan
1
Allaberganov, Azizbek
1
Amani, David
1
Ansari, Azarnoush
1
Anwar, Suhardi M.
1
Arafat, Mohd Yasir
1
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Journal of Islamic marketing
Journal of fashion marketing and management
Journal of marketing research : JMR
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
293
Journal of retailing and consumer services
193
The journal of product & brand management
157
The journal of brand management : an international journal
138
Asia Pacific journal of marketing and logistics
68
Journal of marketing communications
64
Journal of international consumer marketing
54
Psychology & marketing
49
International journal of hospitality management
45
Journal of promotion management : innovations in planning and applied research
40
International marketing review
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of strategic marketing
37
Marketing intelligence & planning
36
European journal of marketing : EJM
33
International journal of consumer studies
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
International journal of advertising : the review of marketing communications
31
Marketing letters : a journal of research in marketing
30
Journal of travel and tourism marketing
29
Journal of global marketing
28
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
The journal of consumer marketing
26
European journal of marketing
25
International journal of advertising : the quarterly review of marketing communications
25
Journal of the Academy of Marketing Science
25
Journal of promotion management : JPM
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of hospitality marketing & management
23
Global business review
22
Young consumers : insight and ideas for responsible marketers
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of market research
19
International journal of sports marketing & sponsorship
19
Journal of international marketing
19
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ECONIS (ZBW)
105
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105
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1
Integrating country of origin, brand image and halal product knowledge : the case of the South Korean skincare in Indonesia
Mahri, A. Jajang W.
;
Juliana, Juliana
;
Monoarfa, Hilda
; …
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 244-259
Persistent link: https://www.econbiz.de/10014451927
Saved in:
2
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
3
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
4
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
5
Religiosity and purchase intention : an Islamic apparel brand personality perspective
Zaki, Rana M.
;
El Seidi, Reham
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 361-396
Persistent link: https://www.econbiz.de/10014470061
Saved in:
6
The effect of Islamic attributes, destination image, scepticism, perceived value and halal awareness on the intention to engage in Muslim-friendly travel
Rostiani, Rokhima
;
Firdausi, Asri Sekar Mawar
;
Arini, …
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014470394
Saved in:
7
Factors influencing halal tourism destinations revisit intentions among Muslim travelers of Bangladesh : the mediating role of emotional attachments
Hasan, Abdulla Al-Towfiq
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 720-744
Persistent link: https://www.econbiz.de/10014520452
Saved in:
8
Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014520801
Saved in:
9
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
10
Factors predicting young consumers' purchase intention of non-deceptive counterfeit : evidence from Gulf countries
Al Balushi, Maha Khamis
;
Mirza Mohammad Didarul Alam
; …
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 819-841
Persistent link: https://www.econbiz.de/10014520490
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