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~isPartOf:"Journal of advertising research"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~subject:"Marketing management"
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Marketing management
Marketingmanagement
13
Advertising
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Jensen, Jonathan A.
2
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Journal of advertising research
Schriftenreihe Schwerpunkt Marketing
Journal of business research : JBR
187
SpringerLink / Bücher
172
Industrial marketing management : the international journal for industrial and high-tech firms
140
Journal of strategic marketing
78
Springer eBook Collection
65
Journal of retailing and consumer services
60
Journal of the Academy of Marketing Science
49
The journal of business & industrial marketing
48
Journal of marketing communications
40
Springer eBook Collection / Business and Economics
38
European journal of marketing : EJM
37
AMS review : official publication of the Academy of Marketing Science
28
The journal of brand management : an international journal
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
International review on public and non-profit marketing
26
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Marketing intelligence & planning
25
Business horizons
22
Journal of business-to-business marketing
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Journal of global marketing
21
The journal of product & brand management
21
International marketing review
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Journal of marketing management : MM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Lehrbuch
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The marketing review
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Journal of marketing analytics : JMA
19
Asia Pacific journal of marketing and logistics
18
International journal of advertising : the review of marketing communications
18
International journal of internet marketing and advertising : IJIMA
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing
18
International business review : the official journal of the European International Business Academy
17
Springer eBook Collection / Business and Management
17
International journal of economic perspectives : IJEP
16
Journal of research in marketing and entrepreneurship
16
European management journal
15
Journal of Islamic marketing
15
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
13
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1
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
2
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
3
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
4
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
5
How cause marketing campaign factors affect attitudes and purchase intention : choosing the right mix of product and cause types with time duration
Chang, Chun-Tuan
;
Chu, Xing-Yu
;
Tsai, I-Ting
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012533665
Saved in:
6
Allocating spending on digital-video advertising : a longitudinal analysis across digital and television
Shaikh, Nazrul I.
;
Hada, Mahima
;
Shrestha, Niva
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10012007132
Saved in:
7
The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
8
The personal-data tsunami and the future of marketing : a moments-based marketing approach for the new people-data economy
O'Neal, Shawn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 136-141
Persistent link: https://www.econbiz.de/10011518005
Saved in:
9
Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints
Wind, Yoram
;
Findiesen Hays, Catharine
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011518042
Saved in:
10
Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
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