//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Customer satisfaction
Viral marketing
Consumer behaviour
296
Konsumentenverhalten
296
Brand management
190
Markenführung
190
Brand image
149
Markenimage
149
Brand
123
Markenartikel
121
Advertising
61
Werbung
61
Beziehungsmarketing
53
Relationship marketing
53
Werbewirkung
47
Internet marketing
43
Online-Marketing
43
Social Web
43
Social web
43
Luxury goods
32
Luxusgüter
32
Emotion
21
Brand loyalty
20
Corporate Social Responsibility
18
Corporate social responsibility
18
Personality psychology
17
Persönlichkeitspsychologie
17
Kundenzufriedenheit
15
Markentreue
15
Marketing management
15
Marketingmanagement
15
Virales Marketing
13
Social media
12
Brand equity
9
Fashion
9
Gender
9
Geschlecht
9
Measurement
9
Mode
9
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
72
Type of publication (narrower categories)
All
Article in journal
72
Aufsatz in Zeitschrift
72
Language
All
English
72
Author
All
Baxter, Stacey M.
3
Kulczynski, Alicia
3
Chen, Huan
2
Droulers, Olivier
2
Ilicic, Jasmina
2
Lacoste-Badie, Sophie
2
Milfeld, Tyler
2
Pittman, Matthew
2
Youn, Kibum
2
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Ahmadi, Hormoz
1
Ajitha, Soundararaj
1
Al-Shuaili, Ahmed Hamed
1
Alexander, Nicholas
1
An, Jake
1
Andreini, Daniela
1
Apostolopoulou, Artemisia
1
Avramova, Yana R.
1
Baker, David John
1
Barros, Lucia Salmonson Guimarães
1
Baylghomog, Steven W.
1
Bellman, Steven
1
Berg, Hanna
1
Broadbridge, Victoria
1
Bruwer, Johan
1
Burkhalter, Janée N.
1
Calder, Bobby J.
1
Calvert, Gemma
1
Cao, Jiaqi
1
Chammas, Cristiane Benedetti
1
Chang, Chun-Tuan
1
Chao, Naipeng
1
Chen, Ching-fu
1
Chen, Long
1
Choi, Jieun
1
Cohen, Justin
1
Costa Filho, Murilo Carrazedo
1
Curasi, Carolyn Folkman
1
D'Attoma, Ida
1
more ...
less ...
Published in...
All
Journal of advertising research
The journal of brand management : an international journal
Journal of retailing and consumer services
387
Journal of business research : JBR
318
International journal of hospitality management
197
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
125
Journal of hospitality marketing & management
86
Journal of promotion management : innovations in planning and applied research
83
Journal of travel and tourism marketing
81
International journal of advertising : the quarterly review of marketing communications
77
International journal of contemporary hospitality management
77
The journal of services marketing
77
Tourism management : research, policies, practice
69
Asia Pacific journal of marketing and logistics
67
International journal of internet marketing and advertising : IJIMA
61
Psychology & marketing
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
The journal of product & brand management
54
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of internet commerce
45
Service business
45
The service industries journal
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
44
Journal of strategic marketing
44
Tourism management perspectives : TMP
44
European journal of marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Services marketing quarterly
40
Journal of Islamic marketing
39
Journal of promotion management : JPM
39
Marketing intelligence & planning
38
International journal of consumer studies
37
Journal of marketing
37
Marketing letters : a journal of research in marketing
37
Journal of the Academy of Marketing Science
36
SpringerLink / Bücher
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
European journal of marketing : EJM
33
more ...
less ...
Source
All
ECONIS (ZBW)
72
Showing
31
-
40
of
72
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
32
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
33
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
34
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
Saved in:
35
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
36
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
37
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
38
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
39
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
40
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
First
Prev
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->