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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~subject:"Internet marketing"
~subject:"Marketing management"
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Internet marketing
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30
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30
Service-Dominant Logic
12
Service-dominant logic
12
Marketingmanagement
10
Marketing
8
Betriebliche Wertschöpfung
6
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Dahl, Andrew J.
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Journal of business research : JBR
Journal of the Academy of Marketing Science
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Neue Herausforderungen an das Dienstleistungsmarketing
SpringerLink / Bücher
13
AMS review : official publication of the Academy of Marketing Science
11
Journal of marketing management : MM
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
Lehrbuch
4
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of historical research in marketing
3
Springer eBook Collection
3
Springer eBook Collection / Business and Management
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
European journal of marketing : EJM
2
European management journal
2
European management series
2
International journal of islamic marketing and branding
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Marketing : ZFP ; journal of research and management
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
BWL Tourismus 8-2011
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business-to-Business-Marketing
1
Developing digital marketing : relationship perspectives
1
Emerald insight
1
European Advertising Academy
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft
1
International Journal of Financial Studies : open access journal
1
International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
1
International marketing review
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Inventi impact: retailing & consumer services
1
Italian journal of marketing : ITJM
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1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
3
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
4
Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.
;
Milne, George R.
;
Peltier, James
- In:
Journal of business research : JBR
125
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
Saved in:
5
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
6
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
7
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
8
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
9
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
10
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
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