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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
1,598
Konsumentenverhalten
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Brand management
395
Markenführung
395
Brand image
334
Markenimage
334
Relationship marketing
334
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Online-Handel
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Corporate Social Responsibility
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McLean, Graeme J.
6
Roy, Sanjit
6
Balaji, M. S.
5
Veloutsou, Cleopatra
4
Andreini, Daniela
3
Black, Iain
3
Filieri, Raffaele
3
Gupta, Suraksha
3
Harrigan, Paul
3
Hollebeek, Linda D.
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Leckie, Civilai
3
Mandler, Timo
3
Osei-Frimpong, Kofi
3
Pedeliento, Giuseppe
3
Phau, Ian
3
Roy, Rajat
3
Sharma, Piyush
3
Wünderlich, Nancy V.
3
Aiello, Gaetano
2
Al-Nabhani, Khalid
2
Andreassen, Tor W.
2
Augusto, Mário Gomes
2
Baker, Thomas L.
2
Bang, Nguyen
2
Bazi, Saleh
2
Bose, Sunny
2
Cambra-Fierro, Jesus
2
Cambra-Fierro, Jesús
2
Chan, Kimmy Wa
2
Chen, Pei-Chi
2
Chi, Nai-Wen
2
Ciuchita, Robert
2
Dahana, Wirawan Dony
2
Das, Gopal
2
Davvetas, Vasileios
2
Diamantopoulos, Adamantios
2
Elayan, Suzanne
2
Gaganpreet Singh
2
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Journal of business research : JBR
Marketing intelligence & planning
Journal of retailing and consumer services
391
International journal of hospitality management
123
The journal of services marketing
73
The journal of product & brand management
65
Journal of the Academy of Marketing Science
58
Asia Pacific journal of marketing and logistics
57
Journal of travel and tourism marketing
54
Journal of hospitality marketing & management
53
Industrial marketing management : the international journal for industrial and high-tech firms
51
The journal of brand management : an international journal
51
International journal of contemporary hospitality management
50
Journal of strategic marketing
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
45
The service industries journal
43
Journal of retailing
42
Tourism management : research, policies, practice
41
Psychology & marketing
38
Service business
38
Journal of service management
37
International journal of retail and distribution management
35
The international review of retail, distribution and consumer research
35
Services marketing quarterly
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of promotion management : innovations in planning and applied research
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Technological forecasting & social change : an international journal
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
European journal of marketing
28
Journal of marketing
28
Journal of marketing analytics : JMA
28
International journal of internet marketing and advertising : IJIMA
26
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
26
Journal of internet commerce
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of service research
24
International journal of retail & distribution management
23
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ECONIS (ZBW)
334
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1
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
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2
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
3
Feeling rewarded and entitled to be served : understanding the influence of self- versus regular checkout on customer loyalty
Nusrat, Farhana
;
Huang, Yanliu
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014534518
Saved in:
4
Customer misbehavior and service providers' risk perception in the sharing economy
Roßmannek, Oliver
;
David, Natalie
;
Schramm-Klein, Hanna
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535217
Saved in:
5
Render good for evil? : the relationship between customer mistreatment and customer-oriented citizenship behavior
Ni, Dan
;
Liu, Xin
;
Zheng, Xiaoming
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014535957
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6
A goal-driven framework for compliance-dependent services : pathways to customer satisfaction and well-being
Tang, Chuanyi
;
Guo, Lin
;
Gruen, Thomas
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014551048
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7
It takes two to tango : the role of interactivity in enhancing customer engagement on sharing economy platforms
Yuan, Ruizhi
;
Chen, Yanyan
;
Mandler, Timo
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552020
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8
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
9
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
10
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
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