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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~subject:"Betriebliche Wertschöpfung"
~subject:"Marketingtheorie"
~subject:"United States"
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Betriebliche Wertschöpfung
Marketingtheorie
United States
Marketing theory
20
Service-Dominant Logic
8
Service-dominant logic
8
Marketing management
7
Marketingmanagement
7
Marketing
6
Bibliometrics
5
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5
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Markenführung
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Consumer behaviour
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Konsumentenverhalten
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Marketing strategy
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4
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3
Brand image
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Customer integration
3
Innovation
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Kundenintegration
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Literature review
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Markenimage
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Value creation
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Brand
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Brand experience
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Consumer culture theory
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Dienstleistung
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Internet marketing
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Market shaping
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Marketing science
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Online-Marketing
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Vargo, Stephen L.
3
Andreini, Daniela
2
Dahl, Andrew J.
2
Lim, Weng Marc
2
Pedeliento, Giuseppe
2
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Solerio, Chiara
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Journal of business research : JBR
Neue Herausforderungen an das Dienstleistungsmarketing
SpringerLink / Bücher
71
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
Journal of macromarketing
22
AMS review : official publication of the Academy of Marketing Science
21
Marketing theory
20
Journal of historical research in marketing
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of marketing management : MM
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of marketing theory and practice : JMTP
12
Australasian marketing journal
9
Springer eBook Collection
9
Springer eBook Collection / Business and Management
9
Lehrbuch
8
Marketing : ZFP ; journal of research and management
8
Review of marketing research
7
Edward Elgar E-Book Archive
6
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of the Academy of Marketing Science
6
Artificial intelligence in marketing
4
European management journal
4
International journal of hospitality management
4
Journal of business-to-business marketing
4
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
4
The journal of services marketing
4
Developments in marketing science: Proceedings of the Academy of Marketing Science
3
International review on public and non-profit marketing
3
International series in operations research & management science
3
Journal of marketing
3
Journal of service theory and practice : JSTP
3
Journal of strategic marketing
3
Research in consumer behavior
3
The service industries journal
3
Tourism management : research, policies, practice
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
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ECONIS (ZBW)
20
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1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
3
An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar
;
Aly, Marwa
;
Doherty, Anne Marie
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
Saved in:
4
Conflicting coexistence of legitimation and delegitimation logics in a revived market : the case of a traditional clothing market
Regany, Fatima
;
Benmecheddal, Ahmed
;
Belkhir, Meriam
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 438-449
Persistent link: https://www.econbiz.de/10012435343
Saved in:
5
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
6
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
7
Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.
;
Milne, George R.
;
Peltier, James
- In:
Journal of business research : JBR
125
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
Saved in:
8
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
9
Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems : a service-dominant logic perspective
Peltier, James
;
Dahl, Andrew J.
;
Swan, Eric L.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 724-734
Persistent link: https://www.econbiz.de/10012417390
Saved in:
10
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
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