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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~subject:"Kapitaleinkommen"
~subject:"Monetary policy"
~type:"article"
~type_genre:"Article in journal"
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Consumer behaviour
Entwicklungsländer
Kapitaleinkommen
Monetary policy
Konsumentenverhalten
1,450
Innovation
712
Firm performance
534
Unternehmenserfolg
534
Brand management
480
Markenführung
480
Relationship marketing
480
Beziehungsmarketing
478
Innovation management
430
Innovationsmanagement
429
Social Web
384
Social web
384
Brand image
364
Markenimage
364
Entrepreneurship
360
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349
Unternehmensgründung
349
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341
Corporate social responsibility
283
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279
Internet marketing
276
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276
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242
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Theory
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1,507
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1,507
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Ko, Eunju
13
Valette-Florence, Pierre
13
Diamantopoulos, Adamantios
11
Bartikowski, Boris
10
Dwivedi, Yogesh Kumar
10
Laroche, Michel
10
Septianto, Felix
10
Balaji, M. S.
9
Cleveland, Mark
9
Filieri, Raffaele
9
Seo, Yuri
9
Choi, Jeonghye
8
Richard, Marie-Odile
8
Shukla, Paurav
8
Arslanagic-Kalajdzic, Maja
7
McLean, Graeme J.
7
Paul, Justin
7
Roy, Rajat
7
Roy, Sanjit
7
Teng, Lefa
7
Veloutsou, Cleopatra
7
Behl, Abhishek
6
Das, Gopal
6
Gupta, Suraksha
6
Kim, Kyung Hoon
6
Kukar-Kinney, Monika
6
Liu, Martin J.
6
Mattila, Anna S.
6
Melewar, T. C.
6
Merchant, Altaf
6
Oghazi, Pejvak
6
Sharma, Piyush
6
Spielmann, Nathalie
6
Aiello, Gaetano
5
Chaney, Damien
5
Chen, Qimei
5
Christodoulides, George
5
Foroudi, Pantea
5
Guzman, Francisco
5
Ibáñez-Sánchez, Sergio
5
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Journal of business research : JBR
Journal of retailing and consumer services
1,537
Finance research letters
665
International journal of hospitality management
527
Economic modelling
486
Applied economics
477
International review of economics & finance : IREF
419
International review of financial analysis
418
Journal of international money and finance
410
Economics letters
391
Journal of banking & finance
383
Management science : journal of the Institute for Operations Research and the Management Sciences
370
Applied economics letters
356
International journal of consumer studies
321
Pacific-Basin finance journal
313
The North American journal of economics and finance : a journal of financial economics studies
292
Technological forecasting & social change : an international journal
289
Research in international business and finance
285
Asia Pacific journal of marketing and logistics
283
Journal of economic dynamics & control
270
Energy economics
256
Journal of financial economics
255
Psychology & marketing
250
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
249
Tourism management : research, policies, practice
233
The journal of product & brand management
231
Journal of monetary economics
226
Journal of macroeconomics
224
Journal of empirical finance
223
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
220
Journal of travel and tourism marketing
218
Journal of marketing communications
217
Journal of international financial markets, institutions & money
210
Journal of economic behavior & organization : JEBO
205
The journal of brand management : an international journal
200
Journal of Islamic marketing
194
Journal of international consumer marketing
194
International journal of contemporary hospitality management
193
International journal of advertising : the review of marketing communications
189
European economic review : EER
186
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ECONIS (ZBW)
1,507
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1
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
2
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
3
Assessing the firm-level financial consequences of clustering
Butt, Moeen Naseer
;
Baig, Ahmed S.
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014552110
Saved in:
4
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
5
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
6
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
7
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
8
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
9
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
10
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
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