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~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Confidence"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Advertising effects
Beziehungsmarketing
Brand loyalty
Confidence
Relationship marketing
Social Web
Social web
user-generated content
Brand image
90
Markenimage
90
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
71
Markenführung
71
Brand
38
Markenartikel
38
Luxury goods
13
Luxusgüter
13
Fashion
12
Hotel industry
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Hotellerie
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Mode
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Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
10
Virales Marketing
10
Internet marketing
9
Online-Marketing
9
Vertrauen
9
Designation of origin
8
Herkunftsbezeichnung
8
Personality psychology
8
Persönlichkeitspsychologie
8
brand equity
8
Dienstleistungsqualität
6
Emotion
6
Service quality
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Werbewirkung
6
Brand personality
5
Corporate Social Responsibility
5
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39
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Kim, Jiyoung
2
Kim, Soon-Ho
2
Lee, Yong-Ki
2
Agrawal, Nidhi
1
Assaker, Guy
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
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Brooks, Gillian
1
Cavanaugh, Lisa A.
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Chabuk, Timur
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Cho, Byung-Kwan
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Cho, Eunjoo
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Choi, Yun Jung
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Chua, Bee-Lia
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Connors, Scott
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Costello, John P.
1
Dahl, Darren W.
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1
Eckhardt, Giana M.
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El Haddad, Rania
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Fong, Lawrence Hoc Nang
1
Geissinger, Andrea
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Han, Heesup
1
Haobin, Ye Ben
1
Henderson, Conor M.
1
Houston, Mark B.
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Hsu, Li-Chun
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1
Huiyue, Ye
1
Jiang, Baojun
1
Joshi, Yogesh V.
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Kang, Juhee
1
Kannan, P. K.
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Kanthavanich, Poramate
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Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
156
The journal of product & brand management
96
Journal of retailing and consumer services
88
The journal of brand management : an international journal
69
Journal of marketing communications
47
Asia Pacific journal of marketing and logistics
40
International journal of hospitality management
38
Psychology & marketing
31
International journal of advertising : the review of marketing communications
30
International journal of internet marketing and advertising : IJIMA
30
Journal of promotion management : innovations in planning and applied research
30
Marketing intelligence & planning
28
Journal of travel and tourism marketing
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of strategic marketing
24
Tourism management : research, policies, practice
23
SpringerLink / Bücher
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of contemporary hospitality management
16
Marketing letters : a journal of research in marketing
16
International journal of consumer studies
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Tourism management perspectives : TMP
15
European journal of marketing : EJM
14
Journal of Islamic marketing
13
Journal of promotion management : JPM
13
Global business review
12
International journal of sports marketing & sponsorship
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
European journal of marketing
11
Journal of marketing analytics : JMA
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
Technological forecasting & social change : an international journal
11
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ECONIS (ZBW)
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
4
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
5
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
6
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
7
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
8
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
9
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
10
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
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