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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Brand image
96
Markenimage
96
Brand management
77
Markenführung
77
Consumer behaviour
75
Konsumentenverhalten
75
Brand
35
Markenartikel
35
Beziehungsmarketing
32
Internet marketing
21
Online-Marketing
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Customer satisfaction
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Viral marketing
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Virales Marketing
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Advertising effects
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Marketingmanagement
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brand equity
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Customer integration
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Kundenintegration
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Online retailing
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Online-Handel
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Personality psychology
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Persönlichkeitspsychologie
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trust
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Aslam, Wajeeha
2
Bilro, Ricardo Godinho
2
Farhat, Kashif
2
Loureiro, Sandra Maria Correia
2
Mokhtar, Sany Sanuri Mohd
2
Alagarsamy, Subburaj
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
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Assaker, Guy
1
Barakat, Karine Aoun
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Bayram, Pelin
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Berenguer Contrí, Gloria
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1
Chabuk, Timur
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1
Chinelato, Flavia Braga
1
Cho, Byung-Kwan
1
Connors, Scott
1
Dabbous, Amal
1
Dahl, Darren W.
1
El Haddad, Rania
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Elbedweihy, Alaa M.
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Elrehail, Hamzah
1
Elsharnouby, Mohamed H.
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Fang, Xing
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Fong, Lawrence Hoc Nang
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Gonçalves Filho, Cid
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1
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1
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Journal of hospitality marketing & management
Journal of internet commerce
Journal of marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
118
Journal of retailing and consumer services
73
The journal of product & brand management
71
The journal of brand management : an international journal
57
Asia Pacific journal of marketing and logistics
30
International journal of hospitality management
30
International journal of internet marketing and advertising : IJIMA
27
Journal of travel and tourism marketing
22
Psychology & marketing
22
Journal of promotion management : innovations in planning and applied research
21
Journal of strategic marketing
21
Journal of marketing communications
20
Tourism management : research, policies, practice
20
Marketing intelligence & planning
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Tourism management perspectives : TMP
14
International journal of contemporary hospitality management
12
SpringerLink / Bücher
12
International journal of advertising : the review of marketing communications
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Technological forecasting & social change : an international journal
11
European journal of marketing : EJM
10
International journal of consumer studies
10
Journal of marketing analytics : JMA
10
European journal of marketing
9
Global business review
9
International review on public and non-profit marketing
9
Journal of Islamic marketing
9
Journal of destination marketing & management
9
Journal of fashion marketing and management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : MM
9
International journal of market research
8
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ECONIS (ZBW)
46
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1
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
Saved in:
2
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
3
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
4
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
5
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
6
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
7
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
8
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
Saved in:
9
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
10
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
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