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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Brand image
Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Markenimage
62
Brand management
49
Markenführung
49
Consumer behaviour
46
Konsumentenverhalten
46
Brand
25
Markenartikel
25
Beziehungsmarketing
18
Hotel industry
12
Hotellerie
12
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
9
Virales Marketing
9
brand equity
8
Confidence
7
Vertrauen
7
Advertising effects
6
Dienstleistungsqualität
6
Service quality
6
Werbewirkung
6
Destination management
5
Destinationsmanagement
5
Emotion
5
Holiday behaviour
5
Internet marketing
5
Online-Marketing
5
Tourism marketing
5
Tourismusmarketing
5
Urlaubsverhalten
5
Corporate reputation
4
Designation of origin
4
Firmenimage
4
Herkunftsbezeichnung
4
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Article
62
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62
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62
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English
62
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Kim, Soon-Ho
2
Lee, Yong-Ki
2
Liu, Chih-Hsing
2
Loureiro, Sandra Maria Correia
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Alvarez, Maria D.
1
Assaker, Guy
1
Azimi, Mohammad
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Baloglu, Seyhmus
1
Banyai, Maria
1
Batra, Rajeev
1
Berenguer Contrí, Gloria
1
Bijmolt, Tammo H. A.
1
Bilro, Ricardo Godinho
1
Bogicevic, Vanja
1
Breugelmans, Els
1
Brooks, Gillian
1
Bujisic, Milos
1
Carlson, Kurt
1
Casaló, Luis V.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chang, Chun-Tuan
1
Chen, Cheng-Hao Steve
1
Chen, Haipeng
1
Chen, Shan-Pei
1
Chen, Yong
1
Chen, Zoey
1
Chiu, Tsui-Hua
1
Cho, Byung-Kwan
1
Choi, Hyeyoon
1
Chu, Xing-Yu
1
Chua, Bee-Lia
1
Cleeren, Kathleen
1
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Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
364
Journal of retailing and consumer services
201
The journal of product & brand management
194
The journal of brand management : an international journal
180
Asia Pacific journal of marketing and logistics
76
Journal of marketing communications
74
Tourism management : research, policies, practice
69
SpringerLink / Bücher
63
Journal of travel and tourism marketing
58
Journal of international consumer marketing
57
Psychology & marketing
57
International journal of hospitality management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of strategic marketing
50
Journal of promotion management : innovations in planning and applied research
49
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
45
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of advertising : the review of marketing communications
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of global marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of destination marketing & management
31
Journal of the Academy of Marketing Science
31
Journal of fashion marketing and management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
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ECONIS (ZBW)
62
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21
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
22
Signaling effects of branded amenities on customer-based brand equity
Kim, Eun Joo
;
Baloglu, Seyhmus
;
Henthorne, Tony L.
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 508-527
Persistent link: https://www.econbiz.de/10012549273
Saved in:
23
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
24
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
25
Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 44-66
Persistent link: https://www.econbiz.de/10012593264
Saved in:
26
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
27
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
28
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
29
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
30
Better the devil you know? : the moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Casaló, Luis V.
- In:
Journal of hospitality marketing & management
29
(
2020
)
3
,
pp. 310-328
Persistent link: https://www.econbiz.de/10012256138
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