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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Brand image
Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Markenimage
62
Brand management
49
Markenführung
49
Consumer behaviour
46
Konsumentenverhalten
46
Brand
25
Markenartikel
25
Beziehungsmarketing
18
Hotel industry
12
Hotellerie
12
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
9
Virales Marketing
9
brand equity
8
Confidence
7
Vertrauen
7
Advertising effects
6
Dienstleistungsqualität
6
Service quality
6
Werbewirkung
6
Destination management
5
Destinationsmanagement
5
Emotion
5
Holiday behaviour
5
Internet marketing
5
Online-Marketing
5
Tourism marketing
5
Tourismusmarketing
5
Urlaubsverhalten
5
Corporate reputation
4
Designation of origin
4
Firmenimage
4
Herkunftsbezeichnung
4
Markentreue
4
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Article
62
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62
Aufsatz in Zeitschrift
62
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English
62
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Kim, Soon-Ho
2
Lee, Yong-Ki
2
Liu, Chih-Hsing
2
Loureiro, Sandra Maria Correia
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Alvarez, Maria D.
1
Assaker, Guy
1
Azimi, Mohammad
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Baloglu, Seyhmus
1
Banyai, Maria
1
Batra, Rajeev
1
Berenguer Contrí, Gloria
1
Bijmolt, Tammo H. A.
1
Bilro, Ricardo Godinho
1
Bogicevic, Vanja
1
Breugelmans, Els
1
Brooks, Gillian
1
Bujisic, Milos
1
Carlson, Kurt
1
Casaló, Luis V.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chang, Chun-Tuan
1
Chen, Cheng-Hao Steve
1
Chen, Haipeng
1
Chen, Shan-Pei
1
Chen, Yong
1
Chen, Zoey
1
Chiu, Tsui-Hua
1
Cho, Byung-Kwan
1
Choi, Hyeyoon
1
Chu, Xing-Yu
1
Chua, Bee-Lia
1
Cleeren, Kathleen
1
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Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
364
Journal of retailing and consumer services
201
The journal of product & brand management
194
The journal of brand management : an international journal
185
Asia Pacific journal of marketing and logistics
76
Journal of marketing communications
74
Tourism management : research, policies, practice
69
Journal of Product & Brand Management
65
SpringerLink / Bücher
63
Journal of travel and tourism marketing
58
Journal of international consumer marketing
57
Psychology & marketing
57
International journal of hospitality management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of strategic marketing
50
Journal of promotion management : innovations in planning and applied research
49
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
45
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of advertising : the review of marketing communications
37
European Journal of Marketing
36
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of global marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Strategic Direction
32
Journal of destination marketing & management
31
Journal of the Academy of Marketing Science
31
Journal of fashion marketing and management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
International journal of advertising : the quarterly review of marketing communications
27
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ECONIS (ZBW)
62
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51
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
52
Does it pay to recall your product early? : an empirical investigation in the automobile industry
Eilert, Meike
;
Jayachandran, Satish
;
Kalaignanam, Kartik
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 111-129
Persistent link: https://www.econbiz.de/10011697852
Saved in:
53
An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
Kang, Juhee
;
Manthiou, Aikaterini
;
Norzuwana Sumarjan
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
Saved in:
54
Authenticity : the link between destination image and place attachment
Jiang, Yangyang
;
Ramkissoon, Haywantee
;
Mavondo, Felix T.
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
2
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011669688
Saved in:
55
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
56
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
57
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
58
The clash of the titans : on retailer and manufacturer vulnerability in conflict delistings
Van der Maelen, Sara
;
Breugelmans, Els
;
Cleeren, Kathleen
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 118-135
Persistent link: https://www.econbiz.de/10011636868
Saved in:
59
Exploring the relationship between destination image, aggressive street behavior, and tourist safety
Millar, Michelle
;
Collins, Michael D.
;
Jones, David L.
- In:
Journal of hospitality marketing & management
26
(
2017
)
7
,
pp. 735-751
Persistent link: https://www.econbiz.de/10011784017
Saved in:
60
Impact of computer-generated images on LODGSCAPE perceptions and visit intentions
Bogicevic, Vanja
;
Bujisic, Milos
;
Choi, Hyeyoon
;
Smith, …
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 416-442
Persistent link: https://www.econbiz.de/10011707127
Saved in:
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