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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Brand loyalty
Social Web
Social web
user-generated content
Brand image
62
Markenimage
62
Brand management
49
Markenführung
49
Consumer behaviour
46
Konsumentenverhalten
46
Brand
25
Markenartikel
25
Beziehungsmarketing
18
Relationship marketing
18
Hotel industry
12
Hotellerie
12
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
9
Virales Marketing
9
brand equity
8
Confidence
7
Vertrauen
7
Advertising effects
6
Dienstleistungsqualität
6
Service quality
6
Werbewirkung
6
Destination management
5
Destinationsmanagement
5
Emotion
5
Holiday behaviour
5
Internet marketing
5
Online-Marketing
5
Tourism marketing
5
Tourismusmarketing
5
Urlaubsverhalten
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Corporate reputation
4
Designation of origin
4
Firmenimage
4
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Article
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13
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English
13
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Bilro, Ricardo Godinho
1
Brooks, Gillian
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cho, Byung-Kwan
1
Dahl, Darren W.
1
Guerreiro, João Pedro Silva Martins
1
Huang, Ming-Hui
1
Joshi, Yogesh V.
1
Kannan, P. K.
1
Kozak, Nazmi
1
Kwak, Hyokjin
1
Lee, Heng Wei
1
Lee, Yong-Ki
1
Li, Xiangping
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
Nam, Hyoryung
1
O'Guinn, Thomas C.
1
Ong, Chuan Huat
1
Ordabayeva, Nailya
1
Park, Jeong-Yeol
1
Patrick, Vanessa M.
1
Praničević, Daniela Garbin
1
Puzakova, Marina
1
Rand, William
1
Rather, Raouf Ahmad
1
Rust, Roland T.
1
Schmitt, Bernd
1
Sop, Serhat Adem
1
Sorescu, Alina
1
Steenkamp, Jan-Benedict E. M.
1
Stephen, Andrew T.
1
Swaminathan, Vanitha
1
Thurasamy Ramayah
1
Yen, Chih-Lun
1
Zhang, Zhe
1
Šerić, Maja
1
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Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
70
The journal of product & brand management
46
Journal of retailing and consumer services
43
The journal of brand management : an international journal
37
International journal of internet marketing and advertising : IJIMA
24
Asia Pacific journal of marketing and logistics
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing communications
15
Journal of promotion management : innovations in planning and applied research
15
Marketing intelligence & planning
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
11
Psychology & marketing
11
Tourism management : research, policies, practice
11
Journal of fashion marketing and management
9
Tourism management perspectives : TMP
9
International journal of consumer studies
8
Journal of internet commerce
7
Journal of strategic marketing
7
Technological forecasting & social change : an international journal
7
Global business review
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing management : MM
6
Journal of service management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Business horizons
5
European Sport management quarterly : ESMQ
5
European journal of marketing
5
European journal of marketing : EJM
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of retail and distribution management
5
Journal of destination marketing & management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
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ECONIS (ZBW)
13
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1
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
4
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
5
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
6
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
7
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
8
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
9
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
10
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
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