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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Brand loyalty
Social web
user-generated content
Brand image
136
Markenimage
136
Consumer behaviour
110
Konsumentenverhalten
110
Brand management
105
Markenführung
105
Brand
50
Markenartikel
50
Advertising effects
38
Werbewirkung
38
Beziehungsmarketing
29
Relationship marketing
29
Social Web
21
Advertising
20
Internet marketing
20
Online-Marketing
20
Werbung
19
Viral marketing
15
Virales Marketing
15
Customer satisfaction
13
Kundenzufriedenheit
13
Hotel industry
12
Hotellerie
12
Confidence
11
Marketing management
11
Marketingmanagement
11
Vertrauen
11
brand equity
11
Emotion
10
brand attitude
10
social media
9
Designation of origin
8
Herkunftsbezeichnung
8
brand image
8
Corporate Social Responsibility
7
Corporate reputation
7
Corporate social responsibility
7
Firmenimage
7
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English
28
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Rita, Paulo
2
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Anselmsson, Johan
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Basile, Kelly
1
Bayraktaroğlu, Gül
1
Belanche, Daniel
1
Bilro, Ricardo Godinho
1
Block, Martin P.
1
Brooks, Gillian
1
Bıçakcıoğlu, Nilay
1
Casaló, Luis V.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cho, Byung-Kwan
1
Coelho, Pedro Simões
1
Dahl, Darren W.
1
Dąbrowski, Dariusz
1
Flavián, Marta
1
Gabrielli, Veronica
1
Gistri, Giacomo
1
Guerreiro, João Pedro Silva Martins
1
Hammick, Jinhyon Kwon
1
Huang, Ming-Hui
1
Ibáñez-Sánchez, Sergio
1
Joshi, Yogesh V.
1
Ju, Ilyoung
1
Kannan, P. K.
1
Kozak, Nazmi
1
Kwak, Hyokjin
1
Langaro, Daniela
1
Lee, Heng Wei
1
Lee, Yong-Ki
1
Letourneau, Olivia
1
Li, Xiangping
1
Liu, Tingting
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Journal of hospitality marketing & management
Journal of marketing communications
Journal of marketing
Journal of business research : JBR
71
The journal of product & brand management
46
Journal of retailing and consumer services
43
The journal of brand management : an international journal
40
International journal of internet marketing and advertising : IJIMA
24
Asia Pacific journal of marketing and logistics
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of promotion management : innovations in planning and applied research
15
Marketing intelligence & planning
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
11
Psychology & marketing
11
Tourism management : research, policies, practice
11
Journal of strategic marketing
10
Tourism management perspectives : TMP
10
Journal of fashion marketing and management
9
International journal of consumer studies
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of internet commerce
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Technological forecasting & social change : an international journal
7
Global business review
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing management : MM
6
Journal of service management
6
Business horizons
5
European Sport management quarterly : ESMQ
5
European journal of marketing
5
European journal of marketing : EJM
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of retail and distribution management
5
Journal of Product & Brand Management
5
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ECONIS (ZBW)
28
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1
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
2
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
3
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
4
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
5
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
6
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
7
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
8
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
9
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
10
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
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