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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of services marketing"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Consumer behaviour
499
Konsumentenverhalten
499
Brand management
207
Markenführung
207
Beziehungsmarketing
171
Relationship marketing
171
Brand image
169
Markenimage
169
Kundenzufriedenheit
149
Dienstleistungsqualität
131
Service quality
131
Brand
126
Markenartikel
124
Emotion
65
Social Web
62
Social web
62
Hotel industry
60
Hotellerie
60
Internet marketing
47
Online-Marketing
47
Viral marketing
45
Virales Marketing
45
Gastronomie
44
Restaurant industry
44
Luxury goods
42
Luxusgüter
42
Customer service
31
Kundenservice
31
Beschwerdemanagement
29
Complaint management
29
Corporate Social Responsibility
29
Corporate social responsibility
29
Brand loyalty
27
Personality psychology
26
Persönlichkeitspsychologie
26
Online retailing
25
Online-Handel
25
Werbewirkung
24
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English
172
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Han, Heesup
4
Mattila, Anna S.
3
Alkire, Linda
2
Assaker, Guy
2
Baloglu, Seyhmus
2
Baxter, Stacey M.
2
Benoit, Sabine
2
Bock, Dora Elizabeth
2
Bruce, Helen L.
2
Fan, Alei
2
Hollebeek, Linda D.
2
Kim, Jong Min
2
Kim, Soon-Ho
2
Klaus, Philipp
2
Kulczynski, Alicia
2
Leckie, Civilai
2
Lings, Ian N.
2
Liu, Chih-Hsing
2
MacQuilken, Lisa
2
Medler-Liraz, Hana
2
Miao, Li
2
O'Connor, Peter
2
Ouyang, Zhe
2
Plotkina, Daria
2
Prayag, Girish
2
Robertson, Nichola
2
Seger-Guttmann, Tali
2
Sharifi, Seyed Shahin
2
Abbasi, Amir Zaib
1
Ahmad, Hassan
1
Ahmadi, Hormoz
1
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1
Ai, Jin
1
Ajitha, Soundararaj
1
Aksoy, Lerzan
1
Al Ghafri, Wijdan
1
Al-Ansi, Amr
1
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1
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1
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Journal of hospitality marketing & management
The journal of brand management : an international journal
The journal of services marketing
Journal of retailing and consumer services
327
Journal of business research : JBR
219
International journal of hospitality management
164
International journal of advertising : the review of marketing communications
122
Journal of marketing communications
106
Journal of promotion management : innovations in planning and applied research
73
International journal of advertising : the quarterly review of marketing communications
70
Journal of travel and tourism marketing
67
International journal of contemporary hospitality management
58
Asia Pacific journal of marketing and logistics
56
Tourism management : research, policies, practice
51
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
42
Service business
41
The service industries journal
39
The journal of product & brand management
38
Journal of promotion management : JPM
37
Services marketing quarterly
36
European journal of marketing
34
Journal of strategic marketing
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Tourism management perspectives : TMP
33
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Marketing intelligence & planning
32
Journal of Islamic marketing
31
Journal of internet commerce
30
Marketing letters : a journal of research in marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of advertising research
26
Journal of service management
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of consumer studies
25
International journal of retail and distribution management
25
Journal of air transport management
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of the Academy of Marketing Science
25
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ECONIS (ZBW)
172
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1
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10
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172
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date (oldest first)
1
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
2
Service robot's responses in service recovery and service evaluation : the moderating role of robots' social perception
Shan, Minghui
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Sun, Sijie
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014511796
Saved in:
3
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
Saved in:
4
The other extreme of the circumplex of emotion : an investigation of consumer outrage
Bourdeau, Brian L.
;
Cronin, J. J.
;
Padgett, Daniel T.
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014515634
Saved in:
5
Language-related stereotype threat, customers' well-being and its outcome
Malik, Aaminah Zaman
;
Paswan, Audhesh
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 895-910
Persistent link: https://www.econbiz.de/10014333405
Saved in:
6
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
7
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
8
Neurophysiological responses to robot-human interactions in retail stores
Rancati, Gaia
;
Maggioni, Isabella
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 261-275
Persistent link: https://www.econbiz.de/10014228964
Saved in:
9
The effect of perceived threat on online service reviews
Kim, Jong Min
;
Lee, Eunkyung
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 300-312
Persistent link: https://www.econbiz.de/10014228972
Saved in:
10
Guest editorial: investigating the effect of the physical context on customer experience
Bruce, Helen L.
;
Krolikowska, Ewa
;
Rooney, Tara
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 689-699
Persistent link: https://www.econbiz.de/10014314391
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