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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Consumer behaviour
357
Konsumentenverhalten
357
Brand management
195
Markenführung
195
Brand image
161
Markenimage
161
Brand
123
Markenartikel
121
Beziehungsmarketing
98
Relationship marketing
98
Kundenzufriedenheit
82
Dienstleistungsqualität
59
Hotel industry
59
Hotellerie
59
Service quality
59
Social Web
48
Social web
48
Emotion
45
Gastronomie
42
Restaurant industry
42
Internet marketing
41
Online-Marketing
41
Luxury goods
37
Luxusgüter
37
Viral marketing
32
Virales Marketing
32
Brand loyalty
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Werbewirkung
23
Personality psychology
21
Persönlichkeitspsychologie
21
Beschwerdemanagement
20
Complaint management
20
Confidence
20
Vertrauen
20
Markentreue
18
Online retailing
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English
104
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Han, Heesup
4
Assaker, Guy
2
Baloglu, Seyhmus
2
Baxter, Stacey M.
2
Fan, Alei
2
Kulczynski, Alicia
2
Liu, Chih-Hsing
2
O'Connor, Peter
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Ouyang, Zhe
2
Prayag, Girish
2
Sharifi, Seyed Shahin
2
Ahmadi, Hormoz
1
Ahn, Jiseon
1
Ai, Jin
1
Ajitha, Soundararaj
1
Al Ghafri, Wijdan
1
Al-Ansi, Amr
1
Albinsson, Pia A.
1
Alexander, Nicholas
1
Ali, Faizan
1
Amin, Muslim
1
Anusree, M. R.
1
Avramova, Yana R.
1
Baker, Mandi
1
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1
Baylghomog, Steven W.
1
Bilgihan, Anil
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Bogicevic, Vanja
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1
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1
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1
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1
Calvert, Gemma
1
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Journal of hospitality marketing & management
The journal of brand management : an international journal
Journal of retailing and consumer services
327
Journal of business research : JBR
219
International journal of hospitality management
164
International journal of advertising : the review of marketing communications
122
Journal of marketing communications
106
Journal of promotion management : innovations in planning and applied research
73
International journal of advertising : the quarterly review of marketing communications
70
The journal of services marketing
68
Journal of travel and tourism marketing
67
International journal of contemporary hospitality management
58
Asia Pacific journal of marketing and logistics
56
Tourism management : research, policies, practice
51
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
42
Service business
41
The service industries journal
39
The journal of product & brand management
38
Journal of promotion management : JPM
37
Services marketing quarterly
36
European journal of marketing
34
Journal of strategic marketing
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Tourism management perspectives : TMP
33
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Marketing intelligence & planning
32
Journal of Islamic marketing
31
Journal of internet commerce
30
Marketing letters : a journal of research in marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of advertising research
26
Journal of service management
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of consumer studies
25
International journal of retail and distribution management
25
Journal of air transport management
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of the Academy of Marketing Science
25
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ECONIS (ZBW)
104
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61
Examining the impacts of positive and negative online consumer reviews on behavioral intentions : role of need for cognitive closure and satisfaction guarantees
Sharifi, Seyed Shahin
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 397-426
Persistent link: https://www.econbiz.de/10012176669
Saved in:
62
Impact of experience on emotional well-being and loyalty
Baloglu, Seyhmus
;
Busser, James
;
Cain, Lisa
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 427-445
Persistent link: https://www.econbiz.de/10012176670
Saved in:
63
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
64
Can online service recovery interventions benignly alter customers' negative review evaluations? : evidence from the hotel industry
Sreejesh, S.
;
Anusree, M. R.
;
Ponnam, Abhilash
- In:
Journal of hospitality marketing & management
28
(
2019
)
6
,
pp. 711-742
Persistent link: https://www.econbiz.de/10012176682
Saved in:
65
The effects of brand hearsay on brand trust and brand attitudes
Kim, Eun-Jung
;
Kim, Soon-Ho
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 765-784
Persistent link: https://www.econbiz.de/10012176688
Saved in:
66
Can signaling impact customer satisfaction and behavioral intentions in times of service failure? : evidence from open versus closed kitchen restaurants
Byun, Jaemun
;
Jang, Soocheong
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 785-806
Persistent link: https://www.econbiz.de/10012176719
Saved in:
67
Categorizing peer-to-peer review site features and examining their impacts on room sales
Ai, Jin
;
Chi, Oscar Hengxuan
;
Ouyang, Zhe
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 862-881
Persistent link: https://www.econbiz.de/10012176721
Saved in:
68
Employee attractiveness and customers' service failure perceptions
Villi, Bilge
;
Koc, Erdogan
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011848320
Saved in:
69
Causal attributions and overall blame of self-service technology (SST) failure : different from service failures by employee and policy
Lee, Boyoun
;
Cranage, David A.
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 61-84
Persistent link: https://www.econbiz.de/10011848322
Saved in:
70
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
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