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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Search: subject_exact:"Customer orientation"
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Beziehungsmarketing
41
Relationship marketing
41
Consumer behaviour
32
Konsumentenverhalten
32
Internet marketing
21
Online-Marketing
21
Social Web
20
Social web
20
Brand management
12
Markenführung
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Customer integration
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Customer satisfaction
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Kundenintegration
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Online retailing
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Online-Handel
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Eelen, Jiska
2
Eigenraam, Anniek W.
2
Grisaffe, Douglas B.
2
Hofacker, Charles F.
2
Kroschke, Mirja
2
Pagani, Margherita
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Pauwels, Koen
2
VanMeter, Rebecca A.
2
Verhoef, Peter C.
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Verlegh, Peeter
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Ahn, Sun Joo
1
Allen, Alexis M.
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Almeida, Stefânia Ordovás de
1
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Ashraf, Abdul R.
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Bart, Yakov
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Bohlmann, Jonathan D.
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Bott, Gregory J.
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Breitsohl, Jan
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Breugelmans, Els
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Brinson, Nancy H.
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Chang, Aihwa
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
479
Journal of retailing and consumer services
466
Industrial marketing management : the international journal for industrial and high-tech firms
243
International journal of hospitality management
190
The journal of services marketing
122
Journal of strategic marketing
98
The journal of business & industrial marketing
94
Journal of the Academy of Marketing Science
86
Journal of hospitality marketing & management
79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Journal of travel and tourism marketing
76
Service business
76
The service industries journal
75
The journal of product & brand management
74
Tourism management : research, policies, practice
74
Marketing intelligence & planning
62
Journal of service management
56
The journal of brand management : an international journal
56
Journal of marketing
54
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
52
Journal of retailing
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Technological forecasting & social change : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Services marketing quarterly
50
Journal of service research
48
Psychology & marketing
47
Journal of business-to-business marketing
43
European journal of operational research : EJOR
42
Journal of promotion management : innovations in planning and applied research
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
International journal of production economics
40
The international review of retail, distribution and consumer research
40
Journal of marketing analytics : JMA
39
International journal of retail and distribution management
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
European journal of marketing
37
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ECONIS (ZBW)
41
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
4
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
5
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
6
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
7
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
8
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
9
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
10
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
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