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~accessRights:"restricted"
~isPartOf:"Journal of international trade & commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Emotion"
~subject:"Kundenzufriedenheit"
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Consumer behaviour
Emotion
Kundenzufriedenheit
Konsumentenverhalten
19
Advertising
11
Advertising effects
11
Werbewirkung
11
Werbung
11
Customer satisfaction
6
Brand image
5
Markenimage
5
Brand management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
emotional appeal
3
Beziehungsmarketing
2
Brand
2
Collectivism
2
Confidence
2
Coronavirus
2
Creativity
2
Dienstleistungsqualität
2
International Management
2
Japan
2
Kollektivismus
2
Kreativität
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Mood
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Online retailing
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Online-Handel
2
Relationship marketing
2
Service quality
2
Social Web
2
Social web
2
South Korea
2
Südkorea
2
Vertrauen
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English
23
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Kang, Yoon-Hee
2
Amirkhizi, Parisa Jourabchi
1
Anzabi, Naeimeh
1
Bae, Mikyeung
1
Bayraktaroğlu, Gül
1
Bou-Hamad, Imad
1
Bıçakcıoğlu, Nilay
1
Chang, Hsia-Ching
1
Choi, Chul-Jae
1
Dodoo, Naa Amponsah
1
Dogra, Pallavi
1
Dorsch, Michael J.
1
Drennan, Judy
1
Fazal-e-Hasan, Syed
1
Hajian, Ava
1
Ham, Jeong-Min
1
Harajli, Dunia
1
Hur, Songyee
1
Inocencio, Ma. Josephine E.
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Kapoor, Deepa
1
Kaushal, Arun
1
Kelly, Louise
1
Kerr, Gayle
1
Khan Md. Raziuddin Taufique
1
Lee, Arturo
1
Lee, Jung Eun
1
Lim, Dong-Sub
1
Madamba, Jeanette Angeline Banzon
1
Miller, Jessica
1
Min, Dae-Gyu
1
Mojicac, Loida E.
1
Morris, Jon D.
1
Mostafa, Mohamed M.
1
Munjal, Alka
1
Muralidharan, Sidharth
1
Noland, Chris R.
1
Pourtalebi, Shahab
1
Prybutok, Victor R.
1
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Journal of international trade & commerce
Journal of marketing communications
Journal of business research : JBR
164
Journal of retailing and consumer services
129
International journal of hospitality management
125
Tourism management : research, policies, practice
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of business ethics : JOBE
52
SpringerLink / Bücher
49
Academy of Management journal : AMJ
48
Tourism management perspectives : TMP
44
Journal of travel and tourism marketing
42
Journal of hospitality marketing & management
41
Psychology & marketing
37
International journal of contemporary hospitality management
36
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
36
The journal of product & brand management
32
Journal of business and psychology
31
Journal of vocational behavior
30
Journal of economic behavior & organization : JEBO
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
European journal of marketing
26
The Academy of Management review : AMR
26
The service industries journal
26
Journal of economic psychology : research in economic psychology and behavioral economics
25
The journal of services marketing
25
Journal of behavioral and experimental economics
24
Human relations : towards the integration of the social sciences
23
International journal of consumer studies
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Leadership & organization development journal
23
The journal of brand management : an international journal
23
International journal of human resource management
22
Asia Pacific journal of marketing and logistics
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of advertising : the review of marketing communications
21
Journal of management & organization : JMO
20
Journal of promotion management : innovations in planning and applied research
20
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
20
Technological forecasting & social change : an international journal
20
The Cambridge handbook of workplace affect
20
European management journal
19
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ECONIS (ZBW)
23
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1
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
2
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
3
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
4
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
Saved in:
5
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
6
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
7
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
8
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
9
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
10
A comparative study of Korean and Japanese employees' collectivism and its influence on volunteerism mediated by empathy
Kang, Yoon-Hee
- In:
Journal of international trade & commerce
17
(
2021
)
5
,
pp. 13-30
Persistent link: https://www.econbiz.de/10013269864
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