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~accessRights:"restricted"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The international review of retail, distribution and consumer research"
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Search: subject_exact:"Mundpropaganda"
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Viral marketing
75
Virales Marketing
75
Consumer behaviour
63
Konsumentenverhalten
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Internet marketing
47
Online-Marketing
47
Social Web
42
Social web
42
Online retailing
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Online-Handel
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social media
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purchase intention
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Loureiro, Sandra Maria Correia
3
Ali, Azmat
2
Altobello, Suzanne A.
2
Bukhari, Syed Arsalan Haider
2
Coker, Kesha K.
2
Haq, Junaid Ul
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Korgaonkar, Pradeep
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MacMillan, Amy
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Mainardes, Emerson Wagner
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Mumuni, Alhassan G.
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O'Reilly, Kelley
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Pacheco, Barney G.
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Arcand, Manon
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Ardekani, Saeid Saeida
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Arora, Nupur
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Baek, Tae Hyun
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Bagherzadeh, Ramin
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Balaji, M. S.
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Brandão, Amélia Maria Pinto da Cunha
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Bright, Laura F.
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Carneiro, Teresa Cristina Janes
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Caryn Kar Yan Ng
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Journal of internet commerce
Journal of promotion management : innovations in planning and applied research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The international review of retail, distribution and consumer research
Journal of business research : JBR
147
Journal of retailing and consumer services
108
International journal of hospitality management
73
Tourism management : research, policies, practice
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of contemporary hospitality management
36
Journal of marketing communications
35
Journal of hospitality marketing & management
33
Psychology & marketing
33
International journal of internet marketing and advertising : IJIMA
31
Journal of management information systems : JMIS
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of advertising : the review of marketing communications
28
SpringerLink / Bücher
27
Journal of marketing
23
Journal of travel and tourism marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
The journal of product & brand management
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Asia Pacific journal of marketing and logistics
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Tourism management perspectives : TMP
18
International journal of consumer studies
16
The journal of services marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing research
15
Marketing letters : a journal of research in marketing
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of global marketing
14
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
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ECONIS (ZBW)
75
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1
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
2
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
3
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
4
How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective
Chen, Chunfeng
;
Zhang, Depeng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 315-330
Persistent link: https://www.econbiz.de/10014521313
Saved in:
5
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
6
The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
7
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
8
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
9
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
10
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
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