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~accessRights:"restricted"
~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Katona, Zsolt"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
5
Online-Marketing
4
Advertising
3
Mobile Marketing
3
Mobile marketing
3
Werbung
3
Advertising effects
2
Mobile communications
2
Mobilkommunikation
2
Werbewirkung
2
Abfallentsorgung
1
Beziehungsmarketing
1
Distribution channel
1
Marketing management
1
Marketingmanagement
1
Mobile Business
1
Mobile business
1
Mobile phone
1
Mobiltelefon
1
Online retailing
1
Online-Handel
1
Preismanagement
1
Pricing strategy
1
Relationship marketing
1
Sales promotion
1
Social Web
1
Social web
1
Verkaufsförderung
1
Vertriebsweg
1
Viral marketing
1
Virales Marketing
1
Waste disposal
1
ad blocking
1
ad effect measurement
1
ad fraud
1
advertising channel friction
1
cross-device
1
customer experience
1
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English
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Katona, Zsolt
Ko, Eunju
Verhoef, Peter C.
Palmatier, Robert W.
6
Haws, Kelly L.
4
Houston, Mark B.
4
MacInnis, Deborah J.
4
Botti, Simona
3
Eckhardt, Giana M.
3
Fang, Eric
3
Janakiraman, Ramkumar
3
Kannan, P. K.
3
Kumar, V.
3
Lamberton, Cait
3
Liu, Yan
3
Reinartz, Werner J.
3
Rishika, Rishika
3
Sevilla, Julio
3
Walker Reczek, Rebecca
3
Wilbur, Kenneth C.
3
Zhang, Jonathan Z.
3
Affonso, Felipe M.
2
Allard, Thomas
2
Brooks, Gillian
2
Cai, Fengyan
2
Chandukala, Sandeep R.
2
Dahl, Darren W.
2
Diehl, Kristin
2
Du, Katherine M.
2
Ferraro, Rosellina
2
Giesler, Markus
2
Gordon, Brett R.
2
Grewal, Dhruv
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
Janiszewski, Chris A.
2
Jerath, Kinshuk
2
Jiang, Baojun
2
Johnson, Eric J.
2
Lim, Joon Ho
2
Liu, Peggy J.
2
Lu, Xianghua
2
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Journal of marketing
Journal of business research : JBR
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing
2
Journal of retailing
2
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
5
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1
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
2
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
3
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
4
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
5
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
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