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~accessRights:"restricted"
~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Deutschland"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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Deutschland
Lieferantenmanagement
Beziehungsmarketing
39
Relationship marketing
39
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
11
Markenführung
11
Customer satisfaction
9
Kundenzufriedenheit
9
Social Web
8
Social web
8
Brand
7
Brand image
7
Customer value
7
Kundenwert
7
Markenartikel
7
Markenimage
7
Internet marketing
5
Online-Marketing
5
Brand loyalty
4
Customer integration
4
Customer relationship management
4
Customer retention
4
Emotion
4
Kundenbindung
4
Kundenintegration
4
Loyalty
4
Markentreue
4
Marketing management
4
Marketingmanagement
4
Analytics
3
Bank
3
Dienstleistungsqualität
3
E-commerce
3
Electronic Commerce
3
Market research
3
Marktforschung
3
Satisfaction
3
Service quality
3
Supplier relationship management
3
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1
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Article
4
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Article in journal
Übersichtsarbeit
Aufsatz in Zeitschrift
4
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English
4
Author
All
Alnsour, Muhammed S.
1
Boyer, Stefanie
1
Calder, Bobby J.
1
Collinger, Tom
1
Malthouse, Edward C.
1
Nogueira, Joana
1
Rodriguez, Michael
1
Simões, Dora
1
Wang, Wei-Lin
1
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Published in...
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Journal of marketing analytics : JMA
Industrial marketing management : the international journal for industrial and high-tech firms
139
Journal of business research : JBR
68
The journal of business & industrial marketing
59
Journal of business-to-business marketing
29
The journal of services marketing
17
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Journal of personal selling & sales management
11
Service business
11
Journal of marketing
9
Journal of retailing and consumer services
9
International journal of production economics
8
Journal of purchasing and supply management
8
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
8
Marketing : ZFP ; journal of research and management
8
Die Betriebswirtschaft : DBW
7
Journal of customer behaviour
6
Marketing theory
6
Services marketing quarterly
6
The international journal of logistics management
6
Asia Pacific journal of marketing and logistics
5
International journal of hospitality management
5
International journal of project management : the journal of The International Project Management Association
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing intelligence & planning
5
Total quality management & business excellence
5
Die Bank
4
European journal of marketing
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
International journal of procurement management
4
International journal of production research
4
Journal of Inter-Organizational Relationships
4
Journal of marketing channels : distribution systems, strategy, and management
4
Journal of nonprofit & public sector marketing
4
Journal of service research : JSR
4
The international journal of bank marketing : IJBM
4
The journal of personal selling & sales management : JPSSM
4
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ECONIS (ZBW)
4
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1
Learning about the customer for improving customer retention proposal of an analytical framework
Simões, Dora
;
Nogueira, Joana
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 50-63
Persistent link: https://www.econbiz.de/10013163675
Saved in:
2
The impact of mobile
customer
relationship
management
(mCRM) on sales collaboration and sales performance
Rodriguez, Michael
;
Boyer, Stefanie
- In:
Journal of marketing analytics : JMA
8
(
2020
)
3
,
pp. 137-148
Persistent link: https://www.econbiz.de/10012296869
Saved in:
3
Process control for monitoring customer engagement
Malthouse, Edward C.
;
Wang, Wei-Lin
;
Calder, Bobby J.
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
Saved in:
4
Online relationship marketing for banks in face-to-face economies
Alnsour, Muhammed S.
- In:
Journal of marketing analytics : JMA
6
(
2018
)
3
,
pp. 105-116
Persistent link: https://www.econbiz.de/10011951083
Saved in:
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