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~accessRights:"restricted"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of product & brand management"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Brand management
302
Markenführung
302
Consumer behaviour
241
Konsumentenverhalten
241
Brand image
221
Markenimage
221
Brand
152
Markenartikel
150
Beziehungsmarketing
91
Relationship marketing
91
Social Web
70
Internet marketing
65
Online-Marketing
65
Advertising effects
44
Werbewirkung
44
Emotion
34
Brand loyalty
28
Luxury goods
26
Luxusgüter
26
Marketing management
25
Marketingmanagement
25
Markentreue
24
Viral marketing
22
Virales Marketing
22
Social media
21
Corporate Social Responsibility
20
Corporate social responsibility
20
Customer integration
19
Kundenintegration
19
Advertising
17
Werbung
16
Customer satisfaction
14
Kundenzufriedenheit
14
Personality psychology
14
Persönlichkeitspsychologie
14
Brand attitude
13
Brand love
13
Celebrity endorsement
12
Celebrity-Werbung
12
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70
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Aufsatz in Zeitschrift
Working Paper
Article in journal
70
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English
70
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Loureiro, Sandra Maria Correia
5
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Guzman, Francisco
2
Ibrahim, Blend
2
Kennedy, Eric
2
Rita, Paulo
2
Stavros, Constantino
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amelia, Maria Veronica
1
Arcand, Manon
1
Ardekani, Saeid Saeida
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Bahtiar Mohamad
1
Barbarossa, Camilla
1
Basaran Borsai, Anne Marie
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Billore, Aditya
1
Bilro, Ricardo Godinho
1
Boeck, Harold
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Burroughs, Benjamin
1
Butcher, Joshua
1
Cai, Jian
1
Chang, Chia-Wen
1
Chaput, Luciana
1
Chen, Huan
1
Cho, Su Yeon
1
Choi, Chang-Won
1
Choi, Yunmi
1
Cooper, Tony
1
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Journal of promotion management : innovations in planning and applied research
The journal of product & brand management
Journal of business research : JBR
97
Journal of retailing and consumer services
49
The journal of brand management : an international journal
41
International journal of internet marketing and advertising : IJIMA
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
International journal of advertising : the review of marketing communications
18
Journal of marketing communications
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Tourism management : research, policies, practice
15
Journal of internet commerce
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Asia Pacific journal of marketing and logistics
12
Marketing intelligence & planning
12
Business horizons
11
Journal of fashion marketing and management
11
Journal of marketing
11
Technological forecasting & social change : an international journal
11
European Sport management quarterly : ESMQ
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Psychology & marketing
9
European journal of marketing
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Journal of marketing management : MM
8
Journal of strategic marketing
8
European journal of marketing : EJM
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of global fashion marketing : JGfM
7
Journal of marketing analytics : JMA
7
Qualitative market research : an international journal
7
Tourism management perspectives : TMP
7
Corporate reputation review : an international journal
6
Journal of consumer marketing
6
Journal of current issues and research in advertising
6
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ECONIS (ZBW)
70
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1
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
2
Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.
;
Marin, Alejandra Marin
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
5
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
6
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
7
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
8
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
9
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
10
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
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