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~accessRights:"restricted"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Brand management
69
Markenführung
69
Consumer behaviour
54
Konsumentenverhalten
54
Brand image
42
Markenimage
42
Beziehungsmarketing
25
Internet marketing
25
Online-Marketing
25
Relationship marketing
25
Social Web
24
Brand
23
Markenartikel
23
Advertising effects
17
Werbewirkung
17
Advertising
10
Werbung
10
Emotion
9
social media
8
Marketing management
7
Marketingmanagement
7
Viral marketing
7
Virales Marketing
7
Brand loyalty
6
Markentreue
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Kundenintegration
5
Sales promotion
5
Verkaufsförderung
5
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
brand equity
4
purchase intention
4
Coronavirus
3
Credibility
3
Fashion
3
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Article
24
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Aufsatz in Zeitschrift
Working Paper
Article in journal
24
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English
24
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Bahtiar Mohamad
1
Basaran Borsai, Anne Marie
1
Bilro, Ricardo Godinho
1
Boeck, Harold
1
Burroughs, Benjamin
1
Cho, Su Yeon
1
Choi, Yunmi
1
Dam, Linda
1
Fitriati, Rachma
1
Garner, Benjamin
1
Gironda, John T.
1
Goldring, Deborah
1
Gong, Baiyun
1
Grigsby, Jamie L.
1
Hazari, Sunil
1
Jeon, Minhee
1
Kiran, Faiqa
1
Lodhi, Suleman Aziz
1
MacIntyre, Faye S.
1
Matikiti-Manyevere, Rosemary
1
Mpinganjira, Mercy
1
Munawaroh
1
Nasab, Seyyed Mohammad Tabataba'i
1
Pacheco, Barney G.
1
Permell, Solange Renée
1
Pina, Lídia Silveira
1
Pinto, Luisa
1
Poorrezaei, Mojtaba
1
Rasty, Fereshte
1
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Published in...
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
97
Journal of retailing and consumer services
49
The journal of product & brand management
46
The journal of brand management : an international journal
41
International journal of internet marketing and advertising : IJIMA
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
International journal of advertising : the review of marketing communications
18
Journal of marketing communications
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Tourism management : research, policies, practice
15
Journal of internet commerce
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Asia Pacific journal of marketing and logistics
12
Marketing intelligence & planning
12
Business horizons
11
Journal of fashion marketing and management
11
Journal of marketing
11
Technological forecasting & social change : an international journal
11
European Sport management quarterly : ESMQ
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Psychology & marketing
9
European journal of marketing
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Journal of marketing management : MM
8
Journal of strategic marketing
8
European journal of marketing : EJM
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of global fashion marketing : JGfM
7
Journal of marketing analytics : JMA
7
Qualitative market research : an international journal
7
Tourism management perspectives : TMP
7
Corporate reputation review : an international journal
6
Journal of consumer marketing
6
Journal of current issues and research in advertising
6
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ECONIS (ZBW)
24
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1
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
3
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
4
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
5
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
6
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
7
Using social media to establish authenticity : an analysis of a small dairy farm's use of facebook
Garner, Benjamin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 826-842
Persistent link: https://www.econbiz.de/10013277314
Saved in:
8
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
9
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
10
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
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