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~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research in consumer behavior"
~subject:"Werbewirkung"
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Search: subject_exact:"Testimonial advertising"
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Werbewirkung
Celebrity endorsement
13
Celebrity-Werbung
13
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
8
Social Web
5
Social web
5
Brand management
4
Markenführung
4
Brand image
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
Athletes
2
Identification
2
Match-up hypothesis
2
Social media
2
Source credibility
2
Sportler
2
Virtual influencer
2
Virtual reality
2
Virtuelle Realität
2
1964-2013
1
Age group
1
Altersgruppe
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And purchase intention
1
Artificial influencer
1
Artists
1
Attachment
1
Attitudes
1
Beziehungsmarketing
1
Brand
1
Brand extension
1
Brand extension authenticity
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Business start-up
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Celebrity brand
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Celebrity brand extension
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Celebrity business venture
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Celebrity endorsements
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Becheur, Imene
1
Connaughton, Daniel P.
1
El Hedhli, Kamel
1
Hong, Yuan
1
Kaplanidou, Kyriaki
1
Kim, Hyojung
1
Lei, Yueqiu
1
Li, Huajun
1
Liao, Tien-Tien
1
Lin, Li Min
1
McCormick, Karla
1
Mulye, Rajendra
1
Park, Hyun Jung
1
Park, Minjung
1
Qi, Zhou
1
Rahman, Kaleel
1
Saldanha, Natalya
1
Sato, Shintaro
1
Su, Yaohua
1
Teng, Weichen
1
Wei, Cang-Liang
1
Zourrig, Haithem
1
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Journal of retailing and consumer services
Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
11
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing communications
9
Psychology & marketing
7
The journal of product & brand management
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
5
Global business review
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review on public and non-profit marketing
3
Journal of advertising research
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
International journal of hospitality management
2
International journal of market research
2
International journal of sport management and marketing : IJSMM
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice : JMTP
2
Manthan : journal of commerce and management
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Arts and the market : AAM
1
Asia-Pacific journal of business administration
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Asia-Pacific journal of management research and innovation
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Asian Academy of Management journal : AAMJ
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Corporate reputation review
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ECONIS (ZBW)
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
3
Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel
;
Zourrig, Haithem
;
Becheur, Imene
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430627
Saved in:
4
The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung
;
Lin, Li Min
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
Saved in:
5
An exploration of celebrity business ventures and their appeal to fans and non-fans
Teng, Weichen
;
Su, Yaohua
;
Liao, Tien-Tien
;
Wei, Cang-Liang
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238325
Saved in:
6
Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 242-250
Persistent link: https://www.econbiz.de/10011883209
Saved in:
7
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
8
Celebrity endorsements : influence of a product-endorser match on Millennials attitudes and purchase intentions
McCormick, Karla
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 39-45
Persistent link: https://www.econbiz.de/10011556608
Saved in:
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