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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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Search: subject_exact:"Testimonial advertising"
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Celebrity endorsement
13
Celebrity-Werbung
13
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
8
Werbewirkung
8
Social Web
5
Social web
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Brand management
4
Markenführung
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3
Internet marketing
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Online-Marketing
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Match-up hypothesis
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1964-2013
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And purchase intention
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Artificial influencer
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Artists
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Attachment
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Beziehungsmarketing
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Brand
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Brand extension
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Brand extension authenticity
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Business start-up
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Celebrity brand
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Celebrity brand extension
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Ashfaq, Muhammad
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Becheur, Imene
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Centeno-Velázquez, Edgar
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Chang, Yonghwan
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Dhir, Amandeep
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McCormick, Karla
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Meng, Tao
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Mulye, Rajendra
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Osorio, María Lucila
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Park, Hyun Jung
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Park, Minjung
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Qi, Zhou
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Rahman, Kaleel
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Saldanha, Natalya
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Journal of retailing and consumer services
Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
Journal of business research : JBR
23
Psychology & marketing
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the review of marketing communications
12
Journal of marketing communications
9
The journal of product & brand management
9
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Marketing intelligence & planning
6
Global business review
4
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of current issues and research in advertising
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
3
International journal of market research
3
International journal of nonprofit & voluntary sector marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Inventi impact: retailing & consumer services
3
Journal of advertising
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of brand management : an international journal
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Vision : the journal of business perspective
3
Arts and the market : AAM
2
European Sport management quarterly : ESMQ
2
European journal of marketing
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International journal of management practice : IJMP
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Journal of Islamic marketing
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ECONIS (ZBW)
13
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
3
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
4
Authenticity, fit and product type : testing a celebrity brand extension model cross-culturally
Osorio, María Lucila
;
Centeno-Velázquez, Edgar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
Saved in:
5
Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel
;
Zourrig, Haithem
;
Becheur, Imene
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430627
Saved in:
6
The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung
;
Lin, Li Min
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
Saved in:
7
When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin
;
Hu, Yangjuan
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238317
Saved in:
8
An exploration of celebrity business ventures and their appeal to fans and non-fans
Teng, Weichen
;
Su, Yaohua
;
Liao, Tien-Tien
;
Wei, Cang-Liang
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238325
Saved in:
9
Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 242-250
Persistent link: https://www.econbiz.de/10011883209
Saved in:
10
When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
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