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~isPartOf:"Journal of retailing and consumer services"
~source:"econis"
~subject:"Brand image"
~subject:"Online-Marketing"
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Brand image
Online-Marketing
Consumer behaviour
475
Konsumentenverhalten
475
Online retailing
313
Online-Handel
313
Social Web
202
Social web
202
E-commerce
171
Electronic Commerce
170
Internet marketing
162
Beziehungsmarketing
145
Relationship marketing
145
Einzelhandel
135
Retail trade
135
Customer satisfaction
91
Kundenzufriedenheit
91
Viral marketing
70
Virales Marketing
70
Brand management
65
Markenführung
65
Confidence
54
Vertrauen
54
Dienstleistungsqualität
53
Markenimage
53
Service quality
53
Social media
51
Distribution channel
43
Vertriebsweg
43
Emotion
34
Innovation adoption
34
Innovationsakzeptanz
34
Customer integration
33
Kundenintegration
33
Fashion
31
Mode
31
Website
30
Mobile communications
27
Mobilkommunikation
27
Advertising effects
26
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Article
189
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189
Aufsatz in Zeitschrift
189
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English
189
Author
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Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Kumar, Jitender
3
Thaichon, Park
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Bala, Pradip Kumar
2
Barta, Sergio
2
Belanche, Daniel
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Duan, Yongrui
2
Durrieu, François
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Panda, Rajesh
2
Park, Joohyung
2
Park, Jungkun
2
Park, Minjung
2
Perrigot, Rozenn
2
Ramkumar, Bharath
2
Rita, Paulo
2
Salminen, Joni
2
Septianto, Felix
2
Shah, Adnan Muhammad
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
307
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
112
International journal of internet marketing and advertising : IJIMA
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of marketing communications
85
Springer eBook Collection
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Journal of promotion management : innovations in planning and applied research
78
Technological forecasting & social change : an international journal
76
International journal of hospitality management
72
Journal of internet commerce
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Tourism management : research, policies, practice
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
60
Information systems research : ISR
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
The journal of product & brand management
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of advertising research
48
Electronic commerce research
47
Journal of management information systems : JMIS
46
Journal of marketing
41
The journal of brand management : an international journal
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Psychology & marketing
39
International journal of advertising : the quarterly review of marketing communications
38
Asia Pacific journal of marketing and logistics
37
International journal of contemporary hospitality management
37
Journal of hospitality marketing & management
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of strategic marketing
36
Marketing intelligence & planning
36
Business horizons
32
Journal of travel and tourism marketing
32
International journal of electronic marketing and retailing : IJEMR
31
International journal of technology marketing : IJTMkt
31
Journal of marketing research
31
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ECONIS (ZBW)
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51
Exploring the factors influencing consumer engagement behavior regarding short-form video advertising : a big data perspective
Xiao, Lin
;
Li, Xiaofeng
;
Zhang, Yucheng
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Saved in:
52
Measurement of factors influencing online shopper buying decisions : a scale development and validation
Fernandes, Semila Fenelly
;
Venkatesh, V. G.
;
Panda, Rajesh
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434238
Saved in:
53
Determinants of online food purchasing : the impact of socio-demographic and situational factors
Dominici, Andrea
;
Boncinelli, Fabio
;
Gerini, Francesca
; …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502688
Saved in:
54
Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Dolega, Les
;
Rowe, Francisco
;
Branagan, Emma
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502733
Saved in:
55
The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud
;
Liébana-Cabanillas, Francisco
;
Porcu, Lucia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
Saved in:
56
Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
Saved in:
57
How managerial responses to online reviews affect customer satisfaction : an empirical study based on additional reviews
Zhao, Yan
;
Wen, Lingling
;
Feng, Xiangnan
;
Li, Ran
;
Lin, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305219
Saved in:
58
"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, Seunga Venus
;
Ryu, Ehri
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012269021
Saved in:
59
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
60
Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Akram, Umair
;
Ansari, Aisha Rehman
;
Fu, Guoqun
;
Junaid, …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389983
Saved in:
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