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~isPartOf:"Journal of retailing and consumer services"
~source:"econis"
~subject:"Brand image"
~subject:"Online-Marketing"
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Brand image
Online-Marketing
Consumer behaviour
475
Konsumentenverhalten
475
Online retailing
313
Online-Handel
313
Social Web
202
Social web
202
E-commerce
171
Electronic Commerce
170
Internet marketing
162
Beziehungsmarketing
145
Relationship marketing
145
Einzelhandel
135
Retail trade
135
Customer satisfaction
91
Kundenzufriedenheit
91
Viral marketing
70
Virales Marketing
70
Brand management
65
Markenführung
65
Confidence
54
Vertrauen
54
Dienstleistungsqualität
53
Markenimage
53
Service quality
53
Social media
51
Distribution channel
43
Vertriebsweg
43
Emotion
34
Innovation adoption
34
Innovationsakzeptanz
34
Customer integration
33
Kundenintegration
33
Fashion
31
Mode
31
Website
30
Mobile communications
27
Mobilkommunikation
27
Advertising effects
26
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Article
189
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189
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189
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English
189
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Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Kumar, Jitender
3
Thaichon, Park
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Bala, Pradip Kumar
2
Barta, Sergio
2
Belanche, Daniel
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Duan, Yongrui
2
Durrieu, François
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Panda, Rajesh
2
Park, Joohyung
2
Park, Jungkun
2
Park, Minjung
2
Perrigot, Rozenn
2
Ramkumar, Bharath
2
Rita, Paulo
2
Salminen, Joni
2
Septianto, Felix
2
Shah, Adnan Muhammad
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
300
SpringerLink / Bücher
122
International journal of internet marketing and advertising : IJIMA
105
International journal of advertising : the review of marketing communications
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of marketing communications
85
Springer eBook Collection
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Journal of promotion management : innovations in planning and applied research
78
Technological forecasting & social change : an international journal
76
International journal of hospitality management
72
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of internet commerce
63
Tourism management : research, policies, practice
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
60
Information systems research : ISR
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
The journal of product & brand management
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Electronic commerce research
47
Journal of advertising research
45
Journal of management information systems : JMIS
42
International journal of advertising : the quarterly review of marketing communications
38
The journal of brand management : an international journal
38
Asia Pacific journal of marketing and logistics
37
International journal of contemporary hospitality management
37
Journal of marketing
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Psychology & marketing
37
Journal of hospitality marketing & management
36
Marketing intelligence & planning
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Business horizons
32
Journal of travel and tourism marketing
32
International journal of electronic marketing and retailing : IJEMR
31
International journal of technology marketing : IJTMkt
31
Journal of promotion management : JPM
30
Journal of strategic marketing
30
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ECONIS (ZBW)
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81
The end of the world as we know it? : the influence of online channels on the luxury customer experience
Klaus, Philipp
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012305877
Saved in:
82
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
83
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
84
Research on the influencing factors of consumers' green purchase behavior in the post-pandemic era
Sun, Ying
;
Leng, Ke
;
Xiong, Haitao
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013401788
Saved in:
85
What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo
;
Park, Inyoung
;
Lee, Daeho
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
Saved in:
86
Searching offline and buying online : an analysis of showrooming forms and segments
Schneider, Patricia J.
;
Zielke, Stephan
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132239
Saved in:
87
Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Zhu, Dong Hong
;
Deng, Zhong Zhun
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012238339
Saved in:
88
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
89
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
90
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
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