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~accessRights:"restricted"
~isPartOf:"Journal of strategic marketing"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
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Search: subject:"Mobile Telekommunikation"
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Consumer behaviour
Kundenzufriedenheit
Mobile communications
7
Mobilkommunikation
7
Konsumentenverhalten
5
Customer satisfaction
3
Mobile Anwendung
3
Mobile application
3
Beziehungsmarketing
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Mobile Business
2
Mobile business
2
Online-Marketing
2
Relationship marketing
2
Telecommunications industry
2
Telekommunikationssektor
2
Advertising
1
Advertising effects
1
Apps
1
Australia
1
Australien
1
Brand image
1
Brasilien
1
Brazil
1
Customer Loyalty
1
Customer retention
1
Dienstleistungsqualität
1
Digital Natives
1
Fuzzy logic
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
Generation Z
1
India
1
Indian Telecom Sector
1
Indien
1
Inferences
1
Innovation diffusion
1
Innovationsdiffusion
1
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English
6
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Apostolos, Giovanis
1
Dinsmore, John
1
Diwan, Saloni Pawan
1
Dugan, Riley G.
1
Kitchen, Philip James
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Lim, Weng Marc
1
Linnhoff, Stefan
1
Martin, Roy
1
Norbani Che Ha
1
Poulis, Athanasios
1
Rasul, Tareq Faizur
1
Rizomyliotis, Ioannis
1
Saroha, Rituraj
1
Smith, Katherine Taken
1
Soleimani, Samaneh
1
Wijeratne, Aaron
1
Wright, Scott A.
1
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Journal of strategic marketing
Journal of retailing and consumer services
50
Telecommunications policy : the international journal of digital economy, data sciences and new media
23
Journal of business research : JBR
15
International journal of hospitality management
12
Information systems research : ISR
10
International journal of bank marketing
9
International journal of business information systems : IJBIS
9
Technological forecasting & social change : an international journal
9
Asia Pacific journal of marketing and logistics
8
SpringerLink / Bücher
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Global business review
6
International journal of contemporary hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of services, economics and management
6
International journal of technology marketing : IJTMkt
6
Journal of travel and tourism marketing
6
Marketing intelligence & planning
6
The international journal of bank marketing : IJBM
6
International journal of advertising : the review of marketing communications
5
International journal of business excellence : IJBEX
5
Journal of hospitality marketing & management
5
Journal of internet commerce
5
Journal of promotion management : innovations in planning and applied research
5
Service business
5
Services marketing quarterly
5
The journal of services marketing
5
The marketing review
5
The service industries journal
5
Information systems and e-business management : ISeB
4
International journal of consumer studies
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of financial services marketing
4
Journal of management information systems : JMIS
4
Journal of marketing
4
Journal of marketing research
4
Journal of vacation marketing
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
Springer eBook Collection / Business and Economics
4
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ECONIS (ZBW)
6
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1
Where there's sugar, there are sugar-related mobile apps. What factors motivate consumers' continued use of m-Health?
Rasul, Tareq Faizur
;
Wijeratne, Aaron
;
Soleimani, Samaneh
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 856-876
Persistent link: https://www.econbiz.de/10014305015
Saved in:
2
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
3
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
4
An examination of mobile app usage and the user's life satisfaction
Linnhoff, Stefan
;
Smith, Katherine Taken
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 581-617
Persistent link: https://www.econbiz.de/10011855084
Saved in:
5
Monetary vs. nonmonetary prices : differences in product evaluations due to pricing strategies within mobile applications
Dinsmore, John
;
Dugan, Riley G.
;
Wright, Scott A.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 227-240
Persistent link: https://www.econbiz.de/10011591919
Saved in:
6
Long term evolution mobile services and intention to adopt : a Malaysian perspective
Kitchen, Philip James
;
Martin, Roy
;
Norbani Che Ha
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 643-654
Persistent link: https://www.econbiz.de/10011479482
Saved in:
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