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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Mundpropaganda"
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Relationship marketing
Virales Marketing
Viral marketing
44
Consumer behaviour
32
Konsumentenverhalten
32
Social Web
24
Social web
24
Internet marketing
16
Online-Marketing
16
Online retailing
12
Online-Handel
12
word of mouth
11
Beziehungsmarketing
7
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online reviews
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social media
4
Brand management
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Customer engagement
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Preismanagement
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Pricing strategy
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Twitter
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online word of mouth
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Ofek, Elie
2
Palmatier, Robert W.
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Viswanathan, Siva
2
Abril Barrie, Carmen
1
Agarwal, Ritu
1
Aguirre, Elizabeth
1
Ajorlou, Amir
1
Anderson, Ashton
1
Arnold, Mark J.
1
Bagaas, Ingrid K.
1
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1
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1
Bartov, Eli
1
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1
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1
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1
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1
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1
Boon Liat Cheng
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Brandão, Amélia Maria Pinto da Cunha
1
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1
Calantone, Roger J.
1
Carlson, Brad D.
1
Carroni, Elias
1
Caryn Kar Yan Ng
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Cham Tat Huei
1
Chen, Zoey
1
Costa, Carlos
1
Cruz, Poliano Bastos da
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Dalzotto, Daniela
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Dixit, Saumya
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Fang, Limin
1
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1
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1
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1
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Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
The international review of retail, distribution and consumer research
Journal of business research : JBR
147
Journal of retailing and consumer services
108
International journal of hospitality management
73
Tourism management : research, policies, practice
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of contemporary hospitality management
36
Journal of marketing communications
35
Journal of hospitality marketing & management
33
Psychology & marketing
33
International journal of internet marketing and advertising : IJIMA
31
Journal of management information systems : JMIS
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of advertising : the review of marketing communications
28
SpringerLink / Bücher
27
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of travel and tourism marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
The journal of product & brand management
23
Journal of internet commerce
22
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Asia Pacific journal of marketing and logistics
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Tourism management perspectives : TMP
18
International journal of consumer studies
16
The journal of services marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing research
15
Marketing letters : a journal of research in marketing
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of global marketing
14
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
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ECONIS (ZBW)
44
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1
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
2
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
3
Can consumer-posted photos serve as a leading indicator of restaurant survival? : evidence from yelp
Zhang, Mengxia
;
Luo, Lan
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 25-50
Persistent link: https://www.econbiz.de/10014285959
Saved in:
4
Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Zhang, Zelin
;
Yang, Kejia
;
Zhang, Jonathan Z.
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2339-2360
Persistent link: https://www.econbiz.de/10014305408
Saved in:
5
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
6
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
7
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer
;
Mainardes, Emerson Wagner
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
Saved in:
8
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
9
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
10
The effect of incentive structure on referral : the determining role of self-construal
Wang, Lili
;
Chen, Zoey
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1091-1110
Persistent link: https://www.econbiz.de/10013390495
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