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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
99
Markenführung
99
Consumer behaviour
95
Konsumentenverhalten
95
Brand image
88
Markenimage
88
Brand
58
Markenartikel
58
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
21
Werbewirkung
21
Social Web
17
Social web
17
Personality psychology
13
Persönlichkeitspsychologie
13
Marketing management
11
Marketingmanagement
11
Customer satisfaction
10
Internet marketing
10
Kundenzufriedenheit
10
Online-Marketing
10
Brand loyalty
8
Markentreue
8
Viral marketing
8
Virales Marketing
8
Celebrity endorsement
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Celebrity-Werbung
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Emotion
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Luxury goods
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Luxusgüter
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Advertising
6
Brand extension
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Markentransfer
6
Werbung
6
brand loyalty
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Reputation
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brand personality
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Article in journal
Aufsatz in Zeitschrift
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English
125
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Arnold, Mark J.
2
Bauer, Brittney C.
2
Bodur, H. Onur
2
Calantone, Roger J.
2
Cheng, Li-Keng
2
DelVecchio, Devon
2
Grohmann, Bianca
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Hultman, Magnus
2
Johnson, Allison R.
2
Khamitov, Mansur
2
Kuanr, Abhisek
2
Kumar, V.
2
Lehmann, Donald R.
2
Oghazi, Pejvak
2
Ozkaya, H. Erkan
2
Pradhan, Debasis
2
Roper, Stuart
2
Sprott, David E.
2
Taube, Markus
2
Tezer, Ali
2
Toung, Chung-Lin
2
Voorhees, Clay M.
2
Vredeveld, Anna J.
2
Wang, Joyce
2
Zhao, Yanhui
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Albrecht, Carmen-Maria
1
Alden, Dana
1
Alguezaui, Salma
1
Alvarez, Cecilia M. O.
1
Amar, Moty
1
Ansell, Jonathan
1
Arens, Zachary G.
1
Arli, Denni
1
Asante, Isaac Owusu
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Journal of the Academy of Marketing Science
Psychology & marketing
Journal of business research : JBR
558
Journal of retailing and consumer services
318
The journal of brand management : an international journal
292
The journal of product & brand management
250
Journal of marketing communications
95
International journal of hospitality management
94
Asia Pacific journal of marketing and logistics
93
Journal of strategic marketing
84
Tourism management : research, policies, practice
83
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of promotion management : innovations in planning and applied research
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of travel and tourism marketing
70
International journal of advertising : the review of marketing communications
69
Journal of international consumer marketing
67
Marketing intelligence & planning
67
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
International marketing review
58
European journal of marketing : EJM
55
Journal of advertising research
55
Journal of Islamic marketing
53
Journal of fashion marketing and management
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
48
Journal of marketing
48
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
48
International journal of internet marketing and advertising : IJIMA
47
Marketing letters : a journal of research in marketing
47
Tourism management perspectives : TMP
47
European journal of marketing
45
International journal of advertising : the quarterly review of marketing communications
45
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
42
International journal of consumer studies
40
Journal of advertising
40
Journal of global marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of destination marketing & management
37
Journal of marketing for higher education
37
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ECONIS (ZBW)
125
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125
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1
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
2
How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying
;
Liu, Yanzheng
;
Xu, Sunxu
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Saved in:
3
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
4
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
5
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
6
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
7
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
8
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
9
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
10
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
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