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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Brand image"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Research Report"
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Brand image
Consumer behaviour
Konsumentenverhalten
151
Relationship marketing
87
Beziehungsmarketing
86
Marketing management
47
Marketingmanagement
47
Brand management
39
Markenführung
39
Theory
34
Theorie
33
Markenimage
31
Innovation
28
Salespeople
28
Verkaufspersonal
28
Lieferantenmanagement
26
Supplier relationship management
26
Firm performance
25
Social Web
25
Social web
25
Unternehmenserfolg
25
Customer satisfaction
23
Kundenzufriedenheit
23
Internet marketing
22
Online-Marketing
22
Brand
20
Dienstleistungsqualität
20
Markenartikel
20
Service quality
20
Selling
19
Verkauf
19
Emerging economies
18
Meta-Analyse
18
Meta-analysis
18
Online retailing
18
Online-Handel
18
Schwellenländer
18
Einzelhandel
17
Retail trade
17
USA
17
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21
Type of publication
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Article
157
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Article in journal
Research Report
Aufsatz in Zeitschrift
157
Language
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English
Author
All
Kumar, V.
7
Grewal, Dhruv
5
Ruyter, Ko de
4
Hagtvedt, Henrik
3
Houston, Mark B.
3
Motyka, Scott
3
Schlager, Tobias
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Brasel, S. Adam
2
Burton, Scot
2
Carrillat, François A.
2
Chandon, Pierre
2
Chen, Zoey
2
Cleeren, Kathleen
2
Cui, Anna Shaojie
2
Dellaert, Benedict G. C.
2
Duhachek, Adam
2
Eggert, Andreas
2
Giebelhausen, Michael
2
Grégoire, Yany
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Hattula, Stefan
2
Heerde, Harald J. van
2
Heinberg, Martin
2
Homburg, Christian
2
Inman, J. Jeffrey
2
Jozic, Danijel
2
Keeling, Debbie I.
2
Khamitov, Mansur
2
Kleijnen, Mirella H. P.
2
Kohli, Chrianjeev
2
Kranzbühler, Anne-Madeleine
2
Lehmann, Donald R.
2
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
1,542
Journal of business research : JBR
1,516
International journal of hospitality management
529
International journal of consumer studies
322
Asia Pacific journal of marketing and logistics
288
Tourism management : research, policies, practice
270
The journal of product & brand management
267
Psychology & marketing
257
Journal of travel and tourism marketing
244
The journal of brand management : an international journal
242
Journal of marketing communications
225
Technological forecasting & social change : an international journal
225
Management science : journal of the Institute for Operations Research and the Management Sciences
218
International journal of contemporary hospitality management
200
Journal of Islamic marketing
198
International journal of advertising : the review of marketing communications
195
Journal of international consumer marketing
195
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
191
Journal of retailing
182
Journal of hospitality marketing & management
175
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
175
Journal of promotion management : innovations in planning and applied research
169
Journal of marketing management : JMM ; journal of the Academy of Marketing
164
Marketing intelligence & planning
160
The international review of retail, distribution and consumer research
157
Journal of strategic marketing
154
Tourism management perspectives : TMP
151
The journal of services marketing
145
Journal of marketing
144
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
Marketing letters : a journal of research in marketing
143
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
141
Journal of internet commerce
135
Journal of marketing research
135
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
129
Journal of fashion marketing and management
128
European journal of marketing
126
Journal of global marketing
125
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ECONIS (ZBW)
157
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1
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10
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157
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1
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo
;
Lee, Hyejin
;
Kim, Michelle Yoosun
;
Kim, SunAh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
4
Examining post-purchase consumer responses to product automation
Smith, Leah Warfield
;
Rose, Randall Lee
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 530-550
Persistent link: https://www.econbiz.de/10014251237
Saved in:
5
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
Saved in:
6
Hideous but worth it : distinctive ugliness as a signal of luxury
Cesareo, Ludovica
;
Townsend, Claudia
;
Pavlov, Eugene
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 636-657
Persistent link: https://www.econbiz.de/10014251253
Saved in:
7
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
8
The scarcity of beauty : how and why product aesthetics mobilize consumer acquisition effort
Wu, Freeman
;
Reimann, Martin
;
Pol, Gratiana
;
Park, C. Whan
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1245-1265
Persistent link: https://www.econbiz.de/10014446655
Saved in:
9
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
10
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
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