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~accessRights:"restricted"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Deutschland"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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Deutschland
Lieferantenmanagement
Beziehungsmarketing
18
Relationship marketing
18
Consumer behaviour
7
Konsumentenverhalten
7
Germany
6
Theorie
6
Theory
6
Customer service
3
Kundenservice
3
Supplier relationship management
3
Brand
2
Brand image
2
Brand management
2
Category Management
2
Category management
2
Customer satisfaction
2
Dienstleistungsqualität
2
E-commerce
2
Electronic Commerce
2
Kundenzufriedenheit
2
Markenartikel
2
Markenführung
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Markenimage
2
Marketing management
2
Marketingmanagement
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Service quality
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Altruism
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Altruismus
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Arousal
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Beschaffung
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Brand Attachment
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Brand Experience
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Brand Relationship
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Business services
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Cause-Related Marketing
1
Cause-related marketing
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Chipkarte
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Communication
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8
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Übersichtsarbeit
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8
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German
8
Author
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Homburg, Christian
3
Bayón, Tomás
1
Duvenhorst, Carsten
1
Frenzel, Tobias
1
Jacob, Frank
1
Kladroba, Andreas
1
Krüger, Rolf
1
Schäfer, Heiko
1
Sieben, Frank
1
Steven, Marion
1
Stock, Ruth
1
Stock-Homburg, Ruth
1
Walsh, Gianfranco
1
Wangenheim, Florian von
1
Weber, Lars
1
Wiedmann, Klaus-Peter
1
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Marketing : ZFP ; journal of research and management
Industrial marketing management : the international journal for industrial and high-tech firms
139
Journal of business research : JBR
68
The journal of business & industrial marketing
59
Journal of business-to-business marketing
29
The journal of services marketing
17
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Journal of personal selling & sales management
11
Service business
11
Journal of marketing
9
Journal of retailing and consumer services
9
International journal of production economics
8
Journal of purchasing and supply management
8
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
8
Die Betriebswirtschaft : DBW
7
Journal of customer behaviour
6
Marketing theory
6
Services marketing quarterly
6
The international journal of logistics management
6
Asia Pacific journal of marketing and logistics
5
International journal of hospitality management
5
International journal of project management : the journal of The International Project Management Association
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing intelligence & planning
5
Total quality management & business excellence
5
Die Bank
4
European journal of marketing
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
International journal of procurement management
4
International journal of production research
4
Journal of Inter-Organizational Relationships
4
Journal of marketing analytics : JMA
4
Journal of marketing channels : distribution systems, strategy, and management
4
Journal of nonprofit & public sector marketing
4
Journal of service research : JSR
4
The international journal of bank marketing : IJBM
4
The journal of personal selling & sales management : JPSSM
4
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ECONIS (ZBW)
8
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1
Kundenintegrations-Kompetenz : Konzeptionalisierung, Operationalisierung und Erfolgswirkung
Jacob, Frank
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10001758637
Saved in:
2
Category logistics : Erfolgspotenziale für Handel und Industrie aus der Verknüpfung von supply chain Management und category Management
Steven, Marion
;
Krüger, Rolf
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10001779711
Saved in:
3
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
4
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
5
Einflussgrößen des Kundenrückgewinnungserfolgs : theoretische Betrachtung und empirische Befunde im Dienstleistungsbereich
Homburg, Christian
;
Sieben, Frank
;
Stock-Homburg, Ruth
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10001925653
Saved in:
6
Führungsverhalten als Einflussgröße der Kundenorientierung von Mitarbeitern : ein dreidimensionales Konzept
Homburg, Christian
;
Stock, Ruth
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
2
,
pp. 123-137
Persistent link: https://www.econbiz.de/10001675499
Saved in:
7
Der Einfluss von persönlicher Kommunikation auf Kundenzufriedenheit, Kundenbindung und Weiterempfehlungsverhalten : Design und Ergebnisse einer empirischen Studie im deutschen Stro...
Wangenheim, Florian von
;
Bayón, Tomás
;
Weber, Lars
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10001696517
Saved in:
8
Data warehousing und data mining aus Sicht des deutschen Datenschutzrechts : einige Anmerkungen am Beispiel von Rabattkarten
Kladroba, Andreas
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 269-276
Persistent link: https://www.econbiz.de/10001655218
Saved in:
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