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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Advertising effects
Customer satisfaction
Consumer behaviour
380
Konsumentenverhalten
380
Brand management
227
Markenführung
227
Brand image
186
Markenimage
186
Brand
142
Markenartikel
140
Beziehungsmarketing
100
Relationship marketing
100
Social Web
60
Social web
60
Internet marketing
56
Online-Marketing
55
Werbewirkung
41
Luxury goods
39
Luxusgüter
39
Emotion
34
Kundenzufriedenheit
29
Brand loyalty
28
Einzelhandel
24
Retail trade
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Personality psychology
23
Persönlichkeitspsychologie
23
Marketing management
21
Marketingmanagement
21
Viral marketing
20
Virales Marketing
20
Advertising
19
Dienstleistungsqualität
19
Markentreue
19
Service quality
19
Social media
19
Werbung
19
Online retailing
18
Online-Handel
18
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70
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Moharana, Tapas Ranjan
3
Pradhan, Debasis
3
Sivakumaran, Bharadhwaj
3
Baxter, Stacey M.
2
Kulczynski, Alicia
2
Abhishek
1
Ahmadi, Hormoz
1
Aitken, Robert
1
Ajitha, Soundararaj
1
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1
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1
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1
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1
Baoku, Li
1
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1
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1
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1
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1
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1
Calvert, Gemma
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Chan, Fanny Fong Yee
1
Chatterjee, Ravi
1
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1
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1
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1
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Chi, Ting
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1
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Marketing intelligence & planning
The journal of brand management : an international journal
Journal of retailing and consumer services
327
Journal of business research : JBR
228
International journal of hospitality management
164
International journal of advertising : the review of marketing communications
132
Journal of marketing communications
109
Journal of hospitality marketing & management
75
Journal of promotion management : innovations in planning and applied research
75
International journal of advertising : the quarterly review of marketing communications
70
Journal of travel and tourism marketing
68
The journal of services marketing
68
International journal of contemporary hospitality management
58
Asia Pacific journal of marketing and logistics
56
Tourism management : research, policies, practice
53
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
42
Service business
41
Journal of strategic marketing
39
The service industries journal
39
The journal of product & brand management
38
Journal of promotion management : JPM
37
Services marketing quarterly
37
European journal of marketing
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
35
Tourism management perspectives : TMP
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Journal of Islamic marketing
31
Journal of Services Marketing
31
Journal of advertising research
31
Journal of internet commerce
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Marketing letters : a journal of research in marketing
28
Journal of service management
26
International journal of consumer studies
25
International journal of retail and distribution management
25
Journal of air transport management
25
Journal of hospitality and tourism insights
25
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ECONIS (ZBW)
70
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1
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
2
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
3
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
4
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari
;
Paramita, Widya
;
Jin, Frances Seowon
; …
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
Saved in:
5
Subscription intentions for ChatGPT plus : a look at user satisfaction and self-efficacy
Jo, Hyeon
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1052-1073
Persistent link: https://www.econbiz.de/10015056947
Saved in:
6
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
7
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior
Mishra, Sita
;
Moharana, Tapas Ranjan
;
Chatterjee, Ravi
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 262-283
Persistent link: https://www.econbiz.de/10015056857
Saved in:
8
Beyond the storefront : empirical insights into consumers' responses to omnichannel apparel retailers
Chen, Yini
;
Chi, Ting
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10015056858
Saved in:
9
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
Saved in:
10
How the time of day impacts social media advertising outcomes on consumers
Noguti, Valeria
;
Waller, David
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
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