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~accessRights:"restricted"
~isPartOf:"Marketing intelligence & planning"
~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Article in journal"
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Advertising effects
Advertising
Brand management
63
Markenführung
63
Brand image
48
Markenimage
48
Consumer behaviour
46
Konsumentenverhalten
46
Brand
29
Markenartikel
29
Beziehungsmarketing
21
Relationship marketing
21
Internet marketing
15
Online-Marketing
15
Social Web
14
Social web
14
Brand loyalty
9
Werbewirkung
9
Brand awareness
5
Social media
5
Brand equity
4
Confidence
4
Customer integration
4
Emotion
4
Kundenintegration
4
Markentreue
4
Vertrauen
4
Bibliometrics
3
Bibliometrie
3
Brand architecture
3
Brand attitude
3
Brand love
3
Brand trust
3
Corporate reputation
3
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3
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Emerging economies
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Article in journal
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9
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English
9
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Aitken, Robert
1
Bartsch, Silke
1
Borzekowski, Dina
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
Eshghi, Abdolreza
1
Göbel, Fabian
1
Huang, Li-Shia
1
Huang, Wan-Ju
1
Kapoor, Vikram
1
Li, Bin
1
Lin, Hsiao-Yun
1
Lowe, Ben
1
Meyer, Anton
1
Moharana, Tapas Ranjan
1
Petrovici, Dan
1
Pradhan, Debasis
1
Qi, Zhou
1
Ramaseshan, B.
1
Robertson, Kirsten
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Tafesse, Wondwesen
1
Thyne, Maree
1
Vashisht, Devika
1
Watkins, Leah
1
Yin, Shimin
1
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Marketing intelligence & planning
Journal of business research : JBR
54
International journal of advertising : the review of marketing communications
52
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
32
The journal of product & brand management
29
Journal of advertising research
28
Journal of advertising
25
Journal of retailing and consumer services
24
Journal of promotion management : innovations in planning and applied research
20
The journal of brand management : an international journal
19
International journal of internet marketing and advertising : IJIMA
18
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
12
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of hospitality management
9
Journal of marketing
9
International journal of sports marketing & sponsorship
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
European journal of marketing
6
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of global marketing
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
Journal of current issues and research in advertising
5
Journal of historical research in marketing
5
Journal of hospitality marketing & management
5
Journal of marketing theory and practice : JMTP
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Global business review
4
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of market research
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ECONIS (ZBW)
9
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1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
3
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
4
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
5
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
6
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
7
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
Saved in:
8
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
9
Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
Saved in:
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