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~accessRights:"restricted"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~language:"nld"
~subject:"Konsumentenverhalten"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Konsumentenverhalten
Consumer behaviour
139
Brand management
41
Markenführung
41
Advertising effects
34
Brand image
34
Markenimage
34
Werbewirkung
34
Advertising
28
Werbung
27
Brand
26
Markenartikel
26
Beziehungsmarketing
25
Relationship marketing
25
Theorie
22
Theory
22
Emotion
19
Internet marketing
19
Online-Marketing
19
Experiment
17
Perception
15
Viral marketing
15
Virales Marketing
15
Wahrnehmung
15
Social Web
13
Social web
13
Decision
11
Preismanagement
11
Pricing strategy
11
Customer satisfaction
10
Entscheidung
10
Innovation
10
Kundenzufriedenheit
10
Cognition
9
Consumer behavior
9
Dienstleistungsqualität
9
Kognition
9
Marketing
9
Marketing management
9
Marketingmanagement
9
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Article
139
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Amtsdruckschrift
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Non-commercial literature
Aufsatz in Zeitschrift
139
Conference paper
2
Konferenzbeitrag
2
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English
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Kim, Jungkeun
3
Barone, Michael J.
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Gunasti, Kunter
2
Liu, Maggie Wenjing
2
Minton, Elizabeth A.
2
Newman, Kevin P.
2
Paas, Leonard J.
2
Romaniuk, Jenni
2
Saenger, Christina
2
Schnittka, Oliver
2
Seo, Joon Yong
2
Septianto, Felix
2
Si, Kao
2
Tam, Leona
2
Tanusondjaja, Arry
2
Thomas, Veronica L.
2
Trump, Rebecca K.
2
Yoon, Carolyn
2
Yoon, Song-oh
2
Acar, Oguz Ali
1
Ahn, Hongmin
1
Ahuvia, Aaron
1
Ai, Yijie
1
Alkhudary, Rami
1
Altman, Elizabeth J.
1
Aribarg, Anocha
1
Arora, Ramnik
1
Ashby, Nathan
1
Ashworth, Laurence
1
Bae, Sohyun
1
Bae, T. J.
1
Bagchi, Rajesh
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Baltas, George
1
Batra, Rajeev
1
Behe, Bridget
1
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
1,533
Journal of business research : JBR
1,450
International journal of hospitality management
518
International journal of consumer studies
320
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
249
The journal of product & brand management
230
Technological forecasting & social change : an international journal
222
Tourism management : research, policies, practice
220
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of marketing communications
215
Journal of travel and tourism marketing
215
The journal of brand management : an international journal
198
Journal of Islamic marketing
193
Journal of international consumer marketing
193
International journal of contemporary hospitality management
192
International journal of advertising : the review of marketing communications
191
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
166
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
157
The international review of retail, distribution and consumer research
155
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Journal of marketing
137
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Journal of internet commerce
131
Journal of fashion marketing and management
127
Tourism management perspectives : TMP
125
Journal of economic behavior & organization : JEBO
123
Journal of business ethics : JOBE
122
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ECONIS (ZBW)
139
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1
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10
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139
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1
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
2
The adoption and disadoption of electric vehicles by innovators
Parthasarathy, Madhavan
;
Lassar, Walfried
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 549-573
Persistent link: https://www.econbiz.de/10014457865
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
7
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
8
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
9
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
Saved in:
10
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
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