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~accessRights:"restricted"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Luxury goods
Markenimage
Marketing
Brand management
334
Markenführung
334
Consumer behaviour
227
Konsumentenverhalten
227
Brand image
219
Brand
175
Markenartikel
173
Beziehungsmarketing
65
Relationship marketing
65
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50
Social web
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Internet marketing
35
Luxusgüter
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Online-Marketing
35
Advertising effects
29
Werbewirkung
29
Personality psychology
28
Persönlichkeitspsychologie
28
Brand loyalty
26
Brand architecture
25
Emotion
25
Marketing management
25
Marketingmanagement
25
Markenarchitektur
24
Customer satisfaction
22
Kundenzufriedenheit
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Markentreue
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Corporate Social Responsibility
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Corporate social responsibility
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Brand equity
16
Social media
16
Corporate reputation
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Firmenimage
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International marketing
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Internationales Marketing
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Bibliometrics
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235
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Powell, Shaun M.
5
Abratt, Russell
3
Burghausen, Mario
3
Gil Saura, Irene
3
Jassawalla, Avan R.
3
Johnson, Lester W.
3
Kulczynski, Alicia
3
Moharana, Tapas Ranjan
3
Pecot, Fabien
3
Pradhan, Debasis
3
Sashittal, Hemant Chaitanya
3
Balmer, John M. T.
2
Barnier, Virginie de
2
Bauer, Brittney C.
2
Baxter, Stacey M.
2
Bruhn, Manfred
2
Confente, Ilenia
2
DelVecchio, Devon
2
Ekinci, Yuksel
2
Golob, Urša
2
Grohmann, Bianca
2
Gunasti, Kunter
2
Guzman, Francisco
2
Hur, Songyee
2
Johnson, Zachary S.
2
Kara, Selcan
2
Kuanr, Abhisek
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Machado, Joana César
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Merchant, Altaf
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Merrilees, Bill
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Miller, Dale
2
Mirzaei, Abas
2
Phau, Ian
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Ross, William T.
2
Shimul, Anwar Sadat
2
Valette-Florence, Pierre
2
Wagner, Ralf
2
Zhu, Ying
2
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2
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1
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Psychology & marketing
The journal of brand management : an international journal
Journal of business research : JBR
354
The journal of product & brand management
196
Journal of retailing and consumer services
161
SpringerLink / Bücher
94
Asia Pacific journal of marketing and logistics
66
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
55
International journal of hospitality management
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of strategic marketing
48
Marketing intelligence & planning
48
Journal of promotion management : innovations in planning and applied research
45
Journal of international consumer marketing
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
International journal of advertising : the review of marketing communications
37
International marketing review
36
European journal of marketing : EJM
35
Marketing letters : a journal of research in marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of fashion marketing and management
32
Springer eBook Collection
32
Tourism management : research, policies, practice
32
European journal of marketing
31
Journal of Islamic marketing
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of marketing
31
International journal of consumer studies
30
Journal of global fashion marketing : JGfM
27
Journal of global marketing
27
Journal of the Academy of Marketing Science
27
Journal of travel and tourism marketing
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Global business review
23
Journal of marketing for higher education
23
Journal of marketing management : MM
22
The journal of business & industrial marketing
22
International journal of contemporary hospitality management
21
International journal of market research
21
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ECONIS (ZBW)
235
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1
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
2
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
3
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
4
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
5
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
6
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
7
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
8
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
9
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
10
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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