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~accessRights:"restricted"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Dienstleistungsqualität
Service quality
Consumer behaviour
249
Konsumentenverhalten
249
Brand management
51
Markenführung
51
Markenimage
49
Beziehungsmarketing
38
Relationship marketing
38
Brand
32
Markenartikel
32
Advertising effects
28
Werbewirkung
28
Emotion
26
Personality psychology
23
Persönlichkeitspsychologie
23
Advertising
22
Social Web
22
Social web
22
Werbung
22
Customer satisfaction
20
Kundenzufriedenheit
20
Viral marketing
18
Virales Marketing
18
Experiment
15
Internet marketing
15
Online-Marketing
15
Luxury goods
14
Luxusgüter
14
Einzelhandel
12
Online retailing
12
Online-Handel
12
Retail trade
12
Motivation
11
Confidence
10
Product design
10
Produktgestaltung
10
Vertrauen
10
Environmental consciousness
9
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Free
20
Type of publication
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Article
61
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Article in journal
Article
Aufsatz in Zeitschrift
61
Language
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English
61
Author
All
Yi, Youjae
3
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Jiang, Yuwei
2
Kuanr, Abhisek
2
Pradhan, Debasis
2
Song, Jiaqi
2
Toung, Chung-Lin
2
Acikgoz, Fulya
1
Albrecht, Carmen-Maria
1
Alguezaui, Salma
1
Ansell, Jonathan
1
Arli, Denni
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Augusto, Mário Gomes
1
Ball, Joan P.
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Baugh, Lee A.
1
Bhattacharjee, Debashree Roy
1
Bock, Dora E.
1
Bodur, H. Onur
1
Boeuf, Benjamin
1
Boisvert, Jean
1
Chan, Eugene Y.
1
Cooke, Angelica
1
Cossío-Silva, Francisco-José
1
Cui, Yuanyuan
1
Davies, Gary
1
DeCotiis, Allen R.
1
DelVecchio, Devon
1
Diers-Lawson, Audra
1
Dimitriu, Radu
1
Ding, Ying
1
Dunnett, Susan
1
Eisele, Anita
1
Ekinci, Yuksel
1
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Published in...
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Psychology & marketing
Journal of business research : JBR
384
Journal of retailing and consumer services
373
International journal of hospitality management
183
The journal of product & brand management
158
The journal of brand management : an international journal
143
Asia Pacific journal of marketing and logistics
92
The journal of services marketing
78
Journal of hospitality marketing & management
74
Journal of travel and tourism marketing
70
Journal of marketing communications
68
International journal of contemporary hospitality management
67
Journal of international consumer marketing
59
Journal of strategic marketing
59
Journal of Islamic marketing
54
The service industries journal
53
Marketing intelligence & planning
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Service business
44
Services marketing quarterly
44
Tourism management : research, policies, practice
42
Journal of promotion management : innovations in planning and applied research
41
International journal of consumer studies
40
International marketing review
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
European journal of marketing : EJM
38
Journal of the Academy of Marketing Science
37
European journal of marketing
35
Journal of global marketing
35
International journal of advertising : the review of marketing communications
33
Journal of marketing
32
Journal of fashion marketing and management
31
Marketing letters : a journal of research in marketing
31
Global business review
30
International journal of internet marketing and advertising : IJIMA
30
Journal of air transport management
30
Technological forecasting & social change : an international journal
30
The journal of consumer marketing
30
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ECONIS (ZBW)
61
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61
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1
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
2
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
3
How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying
;
Liu, Yanzheng
;
Xu, Sunxu
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Saved in:
4
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
5
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
6
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
7
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
8
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
9
There's not much to tell : the impact of emotional resilience on negative word-of-mouth following service failure
Lteif, Lama
;
Rubin, Dan
;
Ball, Joan P.
;
Lamberton, Cait
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1808-1820
Persistent link: https://www.econbiz.de/10014338326
Saved in:
10
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
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