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~isPartOf:"The journal of brand management : an international journal"
~subject:"Climate change"
~subject:"Markenführung"
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Climate change
Markenführung
Brand management
282
Consumer behaviour
199
Konsumentenverhalten
199
Brand image
185
Markenimage
185
Brand
152
Markenartikel
150
Beziehungsmarketing
56
Relationship marketing
56
Social Web
45
Social web
45
Luxury goods
38
Luxusgüter
38
Internet marketing
32
Online-Marketing
32
Corporate social responsibility
29
Corporate Social Responsibility
28
Marketing management
27
Marketingmanagement
27
Brand architecture
25
Markenarchitektur
24
Emotion
23
Brand loyalty
21
Personality psychology
20
Persönlichkeitspsychologie
20
Advertising effects
18
Corporate reputation
18
Firmenimage
18
Werbewirkung
18
Brand equity
17
Social media
17
Customer satisfaction
16
Kundenzufriedenheit
16
International marketing
15
Internationales Marketing
15
Markentreue
15
Bibliometrics
13
Bibliometrie
13
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280
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5
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English
282
Author
All
Powell, Shaun M.
8
Golob, Urša
5
Abratt, Russell
4
Burghausen, Mario
4
Davies, Mark A. P.
4
Kernstock, Joachim
4
Kulczynski, Alicia
4
Balmer, John M. T.
3
Baxter, Stacey M.
3
Gil Saura, Irene
3
Grace, Debra
3
Iglesias, Oriol
3
Jassawalla, Avan R.
3
Johnson, Lester W.
3
Merrilees, Bill
3
Pecot, Fabien
3
Piehler, Rico
3
Sashittal, Hemant Chaitanya
3
Wilson, Jeremy M.
3
Balmer, John M.T.
2
Barnier, Virginie de
2
Burmann, Christoph
2
Butcher, Luke
2
Chapleo, Chris
2
Confente, Ilenia
2
Gunasti, Kunter
2
Guzman, Francisco
2
Hajdas, Monika
2
Hur, Songyee
2
Ilicic, Jasmina
2
Ind, Nicholas
2
Jin, Byoungho
2
Johnson, Zachary S.
2
Jung, Sojin
2
Kara, Selcan
2
Kjeldsen, Anna Karina
2
Kleyn, Nicola
2
Kłeczek, Ryszard
2
Leijerholt, Ulrika
2
Machado, Joana César
2
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
490
SpringerLink / Bücher
281
Journal of retailing and consumer services
246
The journal of product & brand management
234
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
127
Springer eBook Collection
106
Water Resources Management
105
International journal of hospitality management
81
Industrial marketing management : the international journal for industrial and high-tech firms
80
Journal of marketing communications
80
Journal of strategic marketing
79
Asia Pacific journal of marketing and logistics
74
Journal of promotion management : innovations in planning and applied research
74
Tourism management : research, policies, practice
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International journal of advertising : the review of marketing communications
63
Marketing intelligence & planning
63
Psychology & marketing
60
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
World Bank E-Library Archive
53
Innovatives Markenmanagement
52
European journal of marketing : EJM
50
Journal of international consumer marketing
50
Research
47
European journal of marketing
46
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
Climate policy
44
European journal of operational research : EJOR
44
Journal of the Academy of Marketing Science
44
Marketing letters : a journal of research in marketing
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Journal of fashion marketing and management
42
Journal of marketing
42
Springer eBook Collection / Business and Economics
42
Technological forecasting & social change : an international journal
42
Journal of travel and tourism marketing
40
International journal of contemporary hospitality management
39
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ECONIS (ZBW)
282
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1
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282
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date (oldest first)
1
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event
knowledge
matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
2
Refining brand strategy : insights into how the "informed poseur" legitimizes purchasing counterfeits
Lee, Yangim
;
Trim, Peter R. J.
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 595-613
Persistent link: https://www.econbiz.de/10012060170
Saved in:
3
Special issue: brand
management
and sustainability
Golob, Urša
(
ed.
);
Burghausen, Mario
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013463730
Saved in:
4
Victims : the missing piece in stakeholder-focused brand
management
puzzles
Hajdas, Monika
;
Kłeczek, Ryszard
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 331-344
Persistent link: https://www.econbiz.de/10014583581
Saved in:
5
It takes a village : examining how and when brand-specific transformational leadership affects employees in internal brand
management
Xiong, Lina
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10014326926
Saved in:
6
Strategic trademark
management
: a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
7
Brand
management
and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
8
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
9
Journal of brand
management
: editorial guidelines and expectations of authors
Davies, Mark A. P.
;
Golob, Urša
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012433567
Saved in:
10
Journal of Brand
Management
: year end review 2020
Powell, Shaun M.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 623-628
Persistent link: https://www.econbiz.de/10012304009
Saved in:
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