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~accessRights:"restricted"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"nld"
~subject:"Konsumentenverhalten"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Subject
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Konsumentenverhalten
Brand management
233
Markenführung
233
Consumer behaviour
231
Brand image
193
Markenimage
193
Brand
131
Markenartikel
129
Beziehungsmarketing
73
Relationship marketing
73
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
34
Luxusgüter
34
Emotion
32
Advertising effects
30
Werbewirkung
30
Social media
27
Brand loyalty
23
Viral marketing
23
Virales Marketing
23
Marketing management
22
Corporate Social Responsibility
21
Corporate social responsibility
21
Marketingmanagement
21
Markentreue
18
Personality psychology
16
Persönlichkeitspsychologie
16
Customer integration
15
Kundenintegration
15
Brand love
13
Customer satisfaction
13
Kundenzufriedenheit
13
Confidence
12
Vertrauen
12
Bibliometrics
11
Brand attitude
11
Brand trust
11
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11
Type of publication
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Article
229
Book / Working Paper
1
Type of publication (narrower categories)
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Amtsdruckschrift
Article in journal
Non-commercial literature
Aufsatz in Zeitschrift
230
Aufsatzsammlung
1
Language
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English
Dutch
Author
All
Guzman, Francisco
8
Hegner, Sabrina
3
Kang, Jiyun
3
Al-Kwifi, Sam O.
2
Bashir, Irfan
2
Bhaduri, Gargi
2
Davari, Arezoo
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Grappi, Silvia
2
Jevons, Colin
2
Kapferer, Jean-Noël
2
Khan, Sameeullah
2
Kowalczyk, Christine M.
2
Kwon, Wi-suk
2
Li, Yuan
2
Loureiro, Sandra Maria Correia
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Shobeiri, Saeed
2
Stoel, Leslie
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Valette-Florence, Pierre
2
Veloutsou, Cleopatra
2
Watchravesringkan, Kittichai
2
Xia, Lan
2
Aagerup, Ulf
1
Abratt, Russell
1
Adams, Frank G.
1
Addicott, Branden J.
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Al Shebil, Saleh
1
Alvarado-Karste, Diego
1
Alves, Alessandro Martins
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Arcand, Manon
1
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The journal of product & brand management
Journal of retailing and consumer services
1,533
Journal of business research : JBR
1,450
International journal of hospitality management
518
International journal of consumer studies
320
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
249
Technological forecasting & social change : an international journal
222
Tourism management : research, policies, practice
220
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of marketing communications
215
Journal of travel and tourism marketing
215
The journal of brand management : an international journal
198
Journal of Islamic marketing
193
Journal of international consumer marketing
193
International journal of contemporary hospitality management
192
International journal of advertising : the review of marketing communications
191
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
166
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
157
The international review of retail, distribution and consumer research
155
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Journal of marketing
137
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Journal of internet commerce
131
Journal of fashion marketing and management
127
Tourism management perspectives : TMP
125
Journal of economic behavior & organization : JEBO
123
Journal of business ethics : JOBE
122
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ECONIS (ZBW)
230
Showing
1
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10
of
230
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date (oldest first)
1
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
2
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
3
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
4
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
5
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
6
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
7
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
8
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
9
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
10
Antecedents and outcomes of Generation Z consumers' contrastive and assimilative upward comparisons with social media influencers
Tian, Shiyun
;
Cho, Su Yeon
;
Jia, Xiaofeng
;
Sun, Ruoyu
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1046-1062
Persistent link: https://www.econbiz.de/10014334399
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