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~accessRights:"restricted"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Loureiro, Sandra Maria Correia"
~person:"Park, Jungkun"
~subject:"Consumer behaviour"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
SME
Konsumentenverhalten
71
Brand management
41
Markenführung
41
Brand image
30
Markenimage
30
Beziehungsmarketing
29
Relationship marketing
29
Social Web
21
Social web
21
Customer satisfaction
20
Kundenzufriedenheit
20
Dienstleistungsqualität
15
Service quality
15
Brand
14
Emotion
14
Luxury goods
14
Luxusgüter
14
Markenartikel
14
Internet marketing
13
Online-Marketing
13
Viral marketing
11
Virales Marketing
11
Einzelhandel
8
Retail trade
8
Tourism
8
Tourismus
8
Virtual reality
8
Virtuelle Realität
8
Customer integration
7
Fashion
7
Kundenintegration
7
Mode
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Customer engagement
6
Holiday behaviour
6
Hotel industry
6
Hotellerie
6
Marketing management
6
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Article
69
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2
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Article in journal
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Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
71
Aufsatz im Buch
1
Aufsatzsammlung
1
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Collection of articles of several authors
1
Sammelwerk
1
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Language
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Bulgarian
German
English
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Author
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Loureiro, Sandra Maria Correia
Park, Jungkun
Han, Heesup
82
Mattila, Anna S.
64
Paul, Justin
57
Septianto, Felix
53
Dwivedi, Yogesh Kumar
47
Thaichon, Park
39
Kim, Jungkeun
37
Vrontis, Demetris
37
Phau, Ian
36
Hollebeek, Linda D.
35
Lusk, Jayson L.
35
Rana, Nripendra P.
35
Ko, Eunju
33
Kim, Seongseop
31
Kumar, Vikas
30
Wu, Luorong
30
Japutra, Arnold
29
Nayga, Rodolfo M.
29
Grewal, Dhruv
27
Prashar, Sanjeev
27
Thurasamy Ramayah
27
Dhir, Amandeep
26
Jang, Soocheong
26
Line, Nathaniel D.
26
Ahn, Jiseon
25
Balaji, M. S.
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Quach, Sara
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Kraus, Sascha
24
Rahman, Zillur
24
So, Kevin Kam Fung
24
Adomako, Samuel
23
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Journal of retailing and consumer services
20
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
3
International journal of retail and distribution management
3
The Cornell hospitality quarterly
3
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of travel and tourism marketing
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of air transport management
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Psychology & marketing
1
Service business
1
The international review of retail, distribution and consumer research
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
1
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All
ECONIS (ZBW)
71
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71
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
5
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
6
Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism
Hyun, Hyowon
;
Kim, Dongyoup
;
Park, Jungkun
- In:
International journal of retail and distribution management
51
(
2023
)
4
,
pp. 484-502
Persistent link: https://www.econbiz.de/10014281080
Saved in:
7
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao
;
Le, Hoang T. P. M.
;
Park, Jungkun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
Saved in:
8
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
9
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
10
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
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