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~accessRights:"restricted"
~language:"eng"
~language:"est"
~person:"Paul, Justin"
~person:"Septianto, Felix"
~subject:"Auslandsinvestition"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
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Auslandsinvestition
Indien
Kapitaleinkommen
Konsumentenverhalten
Supply chain
Consumer behaviour
106
Emotion
34
Brand management
30
Markenführung
30
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28
Bibliometrics
25
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25
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25
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Paul, Justin
Septianto, Felix
Gupta, Rangan
113
Choi, Tsan-Ming
106
Han, Heesup
84
Cheng, T. C. E.
82
Ivanov, Dmitry
81
Zaremba, Adam
81
Dwivedi, Yogesh Kumar
67
Govindan, Kannan
66
Gunasekaran, Angappa
65
Mattila, Anna S.
64
Sarkis, Joseph
63
Kumar, Vikas
61
Chen, Jing
58
Dolgui, Alexandre
54
Tiwari, Aviral Kumar
53
Ghani, Ejaz
48
Bouri, Elie
46
Loureiro, Sandra Maria Correia
46
Pereira, Vijay
45
Rana, Nripendra P.
44
Kumar, Satish
42
Narayan, Paresh Kumar
41
Wohar, Mark E.
41
Hollebeek, Linda D.
40
Thaichon, Park
40
Ma, Feng
39
Shen, Bin
39
Kim, Jungkeun
38
Zhang, Wei
38
Belk, Russell W.
37
Kumar, Anil
37
Liu, Weihua
37
Liu, Yang
37
Phau, Ian
37
Lusk, Jayson L.
36
Rao, Vijayendra
36
Tang, Christopher S.
36
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Journal of retailing and consumer services
29
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
International journal of market research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of marketing
3
European management journal
3
Technological forecasting & social change : an international journal
3
The International trade journal
3
Business strategy and the environment
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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1
Asian journal of business ethics : AJBE
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European management review : EMR
1
International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International journal of entrepreneurial behavior & research
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Journal of East-West business
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of enterprising communities : people and places in the global economy ; JEC
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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ECONIS (ZBW)
120
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
6
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
7
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
8
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
9
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
10
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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