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~accessRights:"restricted"
~language:"eng"
~language:"isl"
~language:"lit"
~language:"slk"
~person:"Grewal, Dhruv"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Communication"
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Internet marketing
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3
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3
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2
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2
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2
Informationstechnik
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Aufsatz in Zeitschrift
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Grewal, Dhruv
Asongu, Simplice
34
Melewar, T. C.
15
Kitchen, Philip J.
14
Dwivedi, Yogesh Kumar
13
Lee, Yeunjae
12
Whalley, Jason
12
Mithas, Sunil
11
Briglauer, Wolfgang
10
Cooren, François
10
Men, Linjuan Rita
10
Vrontis, Demetris
10
Foroudi, Pantea
9
Hussainey, Khaled
9
Whitacre, Brian
9
Bilgihan, Anil
8
Cambini, Carlo
8
Grover, Varun
8
Kim, Seongcheol
8
Krcmar, Helmut
8
Kumar, Vikas
8
Lee, Chien-chiang
8
Lee, Daeho
8
Odhiambo, Nicholas M.
8
White, Gareth R. T.
8
Benitez, Jose
7
Bennani, Hamza
7
Bortree, Denise Sevick
7
Dong, John Qi
7
Edquist, Harald
7
Falk, Martin
7
Ghose, Anindya
7
Grzybowski, Lukasz
7
Hagsten, Eva
7
Kraus, Sascha
7
Laufer, Daniel
7
Loureiro, Sandra Maria Correia
7
Nwachukwu, Jacinta C.
7
Parida, Vinit
7
Park, Sangwon
7
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Journal of marketing
2
Journal of retailing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
The journal of consumer marketing
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
2
Strategizing retailing in the new technology era
Grewal, Dhruv
;
Gauri, Dinesh Kumar
;
Roggeveen, Anne L.
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 6-12
Persistent link: https://www.econbiz.de/10012514562
Saved in:
3
How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv
;
Guha, Abhijit
;
Schweiger, Elisa
;
Ludwig, …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
Saved in:
4
Digital marketing
communication
in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
5
The future of digital
communication
research : considering dynamics and multimodality
Grewal, Dhruv
;
Herhausen, Dennis
;
Ludwig, Stephan
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10013364280
Saved in:
6
In-store mobile phone use and customer shopping behavior : evidence from the field
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Beitelspacher, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 102-126
Persistent link: https://www.econbiz.de/10011880550
Saved in:
7
The effect of review writing on learning engagement in channel partner relationship management
Aguirre, Elizabeth
;
Mahr, Dominik
;
Ruyter, Ko de
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 64-84
Persistent link: https://www.econbiz.de/10011810258
Saved in:
8
The personalization-privacy paradox : implications for new media
Aguirre, Elizabeth
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10011524142
Saved in:
9
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
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