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~accessRights:"restricted"
~language:"eng"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~person:"Lee, Ju-Yeon"
~person:"Prentice, Catherine"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
39
Relationship marketing
39
Consumer behaviour
23
Konsumentenverhalten
23
Dienstleistungsqualität
12
Service quality
12
Customer satisfaction
11
Kundenzufriedenheit
11
Customer integration
9
Kundenintegration
9
Brand image
8
Customer engagement
8
Markenimage
8
Firm performance
6
Unternehmenserfolg
6
Brand management
5
Markenführung
5
Artificial intelligence
4
Customer relationship management
4
Customer retention
4
Gambling
4
Glücksspiel
4
Kundenbindung
4
Kundenmanagement
4
Künstliche Intelligenz
4
Lieferantenmanagement
4
Supplier relationship management
4
Viral marketing
4
Virales Marketing
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Airline
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B-to-B-Marketing
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Business-to-business marketing
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Customer loyalty
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Fluggesellschaft
3
Hotel industry
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Hotellerie
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Kundenbindungsprogramm
3
Loyalty program
3
Market research
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Harmeling, Colleen M.
Krafft, Manfred
Lee, Ju-Yeon
Prentice, Catherine
Han, Heesup
38
Hollebeek, Linda D.
36
Kumar, V.
27
Thaichon, Park
24
Rather, Raouf Ahmad
22
Loureiro, Sandra Maria Correia
21
Khan, Imran
19
Kumar, Vikas
19
Quach, Sara
19
So, Kevin Kam Fung
19
Ahn, Jiseon
18
Gil Saura, Irene
18
Mattila, Anna S.
18
Palmatier, Robert W.
18
Svensson, Göran
18
Itani, Omar S.
17
Vrontis, Demetris
17
Klaus, Philipp
16
Rahman, Zillur
16
Roy, Sanjit
16
Grewal, Dhruv
15
Japutra, Arnold
15
Balaji, M. S.
14
Johnson, Lester W.
14
Karjaluoto, Heikki
14
King, Ceridwyn
14
Leckie, Civilai
14
Agnihotri, Raj
13
Chatterjee, Sheshadri
13
Sesé, F. Javier
13
Sreejesh, S.
13
Verhoef, Peter C.
13
Wong, IpKin Anthony
13
Casidy, Riza
12
Dwivedi, Yogesh Kumar
12
Gong, Taeshik
12
Harrigan, Paul
12
Qu, Hailin
12
Ruyter, Ko de
12
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Journal of retailing and consumer services
10
Journal of the Academy of Marketing Science
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
Customer engagement marketing
2
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Edward Elgar E-Book Archive
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Research handbooks in business and management
1
Services marketing quarterly
1
Springer eBook Collection / Business and Management
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SpringerLink / Bücher
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The journal of business & industrial marketing
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ECONIS (ZBW)
39
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39
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date (oldest first)
1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
The effect of customer asset strategies on acquisition performance in business-to-government markets
Yan, Shuai
;
Lee, Ju-Yeon
;
Josephson, Brett W.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 789-814
Persistent link: https://www.econbiz.de/10015047963
Saved in:
3
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
4
Supply chain management in the insurance industry : symmetrical and asymmetrical analysis
Prentice, Catherine
;
Dominique-Ferreira, Sergio
;
Wang, …
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2505-2518
Persistent link: https://www.econbiz.de/10014472004
Saved in:
5
The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels
Prentice, Catherine
;
Dominique-Ferreira, Sergio
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209511
Saved in:
6
The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.
;
Prentice, Catherine
;
Moyle, Brent
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
Saved in:
7
The influence of gaming and non-gaming experience on customers' response to the casino
Prentice, Catherine
;
Ji, Chunli
;
Li, Kefang
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 455-468
Persistent link: https://www.econbiz.de/10013387788
Saved in:
8
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
9
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
10
Linking transaction-specific satisfaction and customer loyalty : the case of casino resorts
Ji, Chunli
;
Prentice, Catherine
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431580
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