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~accessRights:"restricted"
~language:"eng"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~person:"Lee, Ju-Yeon"
~person:"Roy, Sanjit"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
21
Konsumentenverhalten
21
Brand image
8
Markenimage
8
Customer integration
7
Kundenintegration
7
Firm performance
6
Unternehmenserfolg
6
Viral marketing
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Virales Marketing
6
Brand management
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Kundenzufriedenheit
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Lieferantenmanagement
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Online-Marketing
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Social web
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Customer relationship management
4
Dienstleistungsqualität
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Marketingmanagement
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Kundenbindungsprogramm
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Harmeling, Colleen M.
Krafft, Manfred
Lee, Ju-Yeon
Roy, Sanjit
Han, Heesup
38
Hollebeek, Linda D.
36
Kumar, V.
27
Thaichon, Park
24
Rather, Raouf Ahmad
22
Loureiro, Sandra Maria Correia
21
Khan, Imran
19
Kumar, Vikas
19
Prentice, Catherine
19
Quach, Sara
19
So, Kevin Kam Fung
19
Ahn, Jiseon
18
Gil Saura, Irene
18
Mattila, Anna S.
18
Palmatier, Robert W.
18
Svensson, Göran
18
Itani, Omar S.
17
Vrontis, Demetris
17
Klaus, Philipp
16
Rahman, Zillur
16
Grewal, Dhruv
15
Japutra, Arnold
15
Balaji, M. S.
14
Johnson, Lester W.
14
Karjaluoto, Heikki
14
King, Ceridwyn
14
Leckie, Civilai
14
Agnihotri, Raj
13
Chatterjee, Sheshadri
13
Sesé, F. Javier
13
Sreejesh, S.
13
Verhoef, Peter C.
13
Wong, IpKin Anthony
13
Casidy, Riza
12
Dwivedi, Yogesh Kumar
12
Gong, Taeshik
12
Harrigan, Paul
12
Qu, Hailin
12
Ruyter, Ko de
12
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Journal of business research : JBR
6
Journal of the Academy of Marketing Science
6
Journal of strategic marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Customer engagement marketing
2
Journal of marketing
2
Edward Elgar E-Book Archive
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Springer eBook Collection / Business and Management
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
36
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36
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1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
The effect of customer asset strategies on acquisition performance in business-to-government markets
Yan, Shuai
;
Lee, Ju-Yeon
;
Josephson, Brett W.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 789-814
Persistent link: https://www.econbiz.de/10015047963
Saved in:
3
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
6
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
7
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
8
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
9
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
10
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
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