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~accessRights:"restricted"
~language:"eng"
~person:"Ko, Eunju"
~person:"Thaichon, Park"
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Konsumentenverhalten
Markenartikel
Consumer behaviour
87
Beziehungsmarketing
24
Brand management
24
Markenführung
24
Relationship marketing
24
Luxury goods
23
Luxusgüter
23
Online-Marketing
17
Fashion
15
Mode
15
Advertising
12
Advertising effects
12
Brand image
12
Markenimage
12
Werbewirkung
12
Werbung
11
Brand
10
Customer satisfaction
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Online retailing
10
Online-Handel
10
Social Web
10
Social web
10
Customer value
7
Einzelhandel
7
Kundenwert
7
Retail trade
7
Sustainability
7
Dienstleistungsqualität
6
Luxury
6
Nachhaltigkeit
6
Service quality
6
Customer integration
5
Emotion
5
Kundenintegration
5
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Book / Working Paper
2
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Article in journal
Article
Aufsatz in Zeitschrift
86
Aufsatz im Buch
3
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3
Language
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English
Author
All
Ko, Eunju
Thaichon, Park
Verhoef, Peter C.
Han, Heesup
83
Mattila, Anna S.
64
Septianto, Felix
55
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
38
Phau, Ian
37
Hollebeek, Linda D.
36
Lusk, Jayson L.
34
Kim, Seongseop
33
Rana, Nripendra P.
33
Wu, Luorong
32
Nayga, Rodolfo M.
30
Japutra, Arnold
29
Ahn, Jiseon
28
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Hwang, Jinsoo
25
Ko, Yong Jae
25
Liu, Qing
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Hanks, Lydia
24
Jebarajakirthy, Charles
24
Quach, Sara
24
Rahman, Zillur
24
Vrontis, Demetris
24
Wong, IpKin Anthony
24
Zhang, Lu
24
Filieri, Raffaele
23
Guzman, Francisco
23
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Journal of business research : JBR
17
Journal of retailing and consumer services
14
Asia Pacific journal of marketing and logistics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of advertising : the review of marketing communications
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail and distribution management
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
Marketing intelligence & planning
2
Services marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of food products marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
86
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1
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10
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86
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date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
4
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
5
Do extrinsic factors encourage shoppers' compulsive buying? : store environment and product characteristics
Lavuri, Rambabu
;
Thaichon, Park
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 722-740
Persistent link: https://www.econbiz.de/10014332141
Saved in:
6
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu
;
Kaur, Jaspreet
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2395-2411
Persistent link: https://www.econbiz.de/10014430248
Saved in:
9
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
10
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
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