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~accessRights:"restricted"
~language:"eng"
~person:"Prashar, Sanjeev"
~subject:"Canada"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Country report"
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Canada
Konsumentenverhalten
Consumer behaviour
27
Customer satisfaction
9
Kundenzufriedenheit
9
Emotion
8
India
8
Indien
8
Online retailing
7
Online-Handel
7
Advertising effects
5
Werbewirkung
5
Beziehungsmarketing
4
Brand image
4
Dienstleistungsqualität
4
Internet marketing
4
Markenimage
4
Mobile Anwendung
4
Mobile application
4
Online-Marketing
4
Relationship marketing
4
Service quality
4
Social Web
4
Social web
4
Advertising
3
Brand management
3
Celebrity endorsement
3
Celebrity-Werbung
3
Cluster analysis
3
Clusteranalyse
3
Impulse buying
3
Kaufentscheidung
3
Markenführung
3
Market segmentation
3
Marktsegmentierung
3
Purchase decision
3
Werbung
3
purchase intention
3
Arbeitszufriedenheit
2
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2
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2
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27
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Article in journal
Country report
Aufsatz in Zeitschrift
27
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English
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Prashar, Sanjeev
Han, Heesup
82
Mattila, Anna S.
64
Septianto, Felix
55
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
44
Hollebeek, Linda D.
37
Kim, Jungkeun
37
Phau, Ian
37
Thaichon, Park
37
Lusk, Jayson L.
34
Ko, Eunju
33
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
30
Wu, Luorong
30
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
27
Grewal, Dhruv
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Liu, Qing
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Quach, Sara
24
Rahman, Zillur
24
Vrontis, Demetris
24
Filieri, Raffaele
23
Guzman, Francisco
23
Khare, Arpita
23
Wong, IpKin Anthony
23
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Asian Academy of Management journal : AAMJ
3
Decision
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of promotion management : innovations in planning and applied research
2
Benchmarking : an international journal
1
International journal of Indian culture and business management
1
International journal of business information systems : IJBIS
1
International journal of emerging markets
1
International journal of services technology and management
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Review of marketing science
1
Service business
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
27
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27
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1
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
2
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
3
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
4
Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
Saved in:
5
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
6
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
7
Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1199-1219
Persistent link: https://www.econbiz.de/10014321946
Saved in:
8
Do customers exhibit gratitude after service recovery? : understanding the moderating role of relationship type
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Service business
15
(
2021
)
4
,
pp. 757-779
Persistent link: https://www.econbiz.de/10012794134
Saved in:
9
Do promotion and prevention focus influence impulse buying : the role of mood regulation, shopping values, and impulse buying tendency
Parsad, Chandan
;
Prashar, Sanjeev
;
Vijay, T. Sai
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581915
Saved in:
10
Examining the influence of antecedents of continuous intention to use an informational app : the role of perceived usefulness and perceived ease of use
Gupta, Priyanka
;
Prashar, Sanjeev
;
Vijay, T. Sai
; …
- In:
International journal of business information systems : …
36
(
2021
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012506885
Saved in:
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