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~accessRights:"restricted"
~language:"eng"
~subject:"Kundenzufriedenheit"
~subject:"Viral marketing"
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Kundenzufriedenheit
Viral marketing
Online retailing
4,294
Online-Handel
4,293
Consumer behaviour
2,544
Konsumentenverhalten
2,544
Electronic Commerce
2,266
E-commerce
2,260
Online-Marketing
1,061
Internet marketing
1,060
Einzelhandel
758
Retail trade
757
Social Web
742
Social web
742
Beziehungsmarketing
609
Relationship marketing
609
Virales Marketing
547
Customer satisfaction
516
Internet
412
Dienstleistungsqualität
345
Service quality
345
Digital platform
335
Digitale Plattform
335
Confidence
311
Vertrauen
311
e-commerce
309
Distribution channel
301
Vertriebsweg
301
Website
274
Preismanagement
240
Pricing strategy
240
Personalization
225
Personalisierung
217
Lieferkette
197
Supply chain
197
Innovation adoption
187
Innovationsakzeptanz
187
China
176
Data Mining
157
Data mining
157
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275
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Article
963
Book / Working Paper
4
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Article in journal
939
Aufsatz in Zeitschrift
939
Aufsatz im Buch
25
Book section
25
Conference paper
6
Konferenzbeitrag
6
Amtsdruckschrift
1
Arbeitspapier
1
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Government document
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Graue Literatur
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2
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Law, Chun Hung Roberts
10
Kim, Jong Min
7
Xu, Xun
7
Wu, Luorong
6
Datta, Biplab
5
Li, Hengyun
5
Zhang, Jin
5
Chong, Alain Yee Loong
4
Cui, Geng
4
Filieri, Raffaele
4
Ha, Hong Youl
4
Iacobucci, Dawn
4
Jain, Nikunj Kumar
4
Liang, Sai
4
Mattila, Anna S.
4
Parayitam, Satyanarayana
4
Peng, Ling
4
Prashar, Sanjeev
4
Rana, Nripendra P.
4
Riquelme, Isabel P.
4
Rita, Paulo
4
Román, Sergio
4
Tandon, Urvashi
4
Verma, Pranay
4
Ye, Qiang
4
Adil, Mohd
3
Balaji, M. S.
3
Bilgihan, Anil
3
Bradley, Graham L.
3
Chang, Ya Ping
3
Dwivedi, Yogesh Kumar
3
Fong, Lawrence Hoc Nang
3
Furner, Christopher P.
3
Gajjar, Hasmukh
3
Ganguli, Shirshendu
3
Grewal, Dhruv
3
Jha, Subhash
3
Khare, Arpita
3
Liu, Qihua
3
Liébana-Cabanillas, Francisco
3
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Institution
All
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
OECD
1
Published in...
All
Journal of retailing and consumer services
85
Journal of business research : JBR
53
International journal of hospitality management
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of internet commerce
23
Information systems research : ISR
20
Journal of management information systems : JMIS
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Tourism management : research, policies, practice
16
Electronic commerce research
15
International journal of electronic marketing and retailing : IJEMR
15
International journal of contemporary hospitality management
12
International journal of retail and distribution management
12
Journal of hospitality marketing & management
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of retailing
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of strategic marketing
10
Asia Pacific journal of marketing and logistics
9
International journal of consumer studies
9
International journal of internet marketing and advertising : IJIMA
9
Journal of marketing communications
9
Journal of marketing research
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of production economics
8
Journal of travel and tourism marketing
8
The international review of retail, distribution and consumer research
8
Tourism management perspectives : TMP
8
International journal of electronic business : IJEB
7
International journal of electronic commerce : IJEC
7
Journal of global marketing
7
Journal of international consumer marketing
7
Service business
7
Journal of consumer marketing
6
Journal of the Operational Research Society
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
Electronic markets : EM ; the international journal of electronic commerce and business media
5
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ECONIS (ZBW)
967
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967
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1
Ramadhan street food bazaar shopping : investigating the effect of Malaysian Muslim consumer's visual sensory cues on purchase behaviour and satisfaction
Nur Ilya Diana Bahrol Azman
;
Zahari, Mohd Salehuddin Mohd
; …
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 260-278
Persistent link: https://www.econbiz.de/10014451929
Saved in:
2
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
3
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
4
Identifying multidimensional effects of online reviews on consumers' automobile purchase behaviours in China : linking observational learning with economic outcomes
Zhao, Kai
;
Zhao, Jinkai
;
Yuan, Xiaoling
;
Jiang, Yonghong
; …
- In:
Applied economics
56
(
2024
)
5
,
pp. 537-557
Persistent link: https://www.econbiz.de/10014440093
Saved in:
5
How the competitors' online reviews affect product performance in the dynamic competitive market : an empirical analysis of the movie industry
Xu, Yingwei
;
Wu, Haibo
;
Li, Rui
- In:
Applied economics letters
31
(
2024
)
1
,
pp. 75-80
Persistent link: https://www.econbiz.de/10014442036
Saved in:
6
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
7
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
8
Enhance understandings of Online Food Delivery's service quality with online reviews
Ma, Bohao
;
Wong, Yiik Diew
;
Teo, Chee Chong
;
Wang, Ziyang
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014460837
Saved in:
9
Customization at a glance : investigating consumer experiences in mobile commerce applications
Siyal, Abdul Waheed
;
Chen, Hongzhuan
;
Shah, Syed Jamal
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460860
Saved in:
10
A comparative analysis of contactless e-service encounters in online platforms
Lee, Sang M.
;
Hong, Soon Goo
;
Lee, Donhee
- In:
Service business
18
(
2024
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014504707
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