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~accessRights:"restricted"
~person:"Cova, Bernard"
~person:"Filieri, Raffaele"
~person:"Haverila, Kai"
~subject:"Social web"
~type_genre:"Article in journal"
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Social web
Brand management
22
Markenführung
22
Consumer behaviour
19
Konsumentenverhalten
19
Social Web
16
Beziehungsmarketing
8
Relationship marketing
8
Brand
7
Brand image
7
Markenartikel
7
Markenimage
7
Brand community
6
Customer integration
5
Internet marketing
5
Kundenintegration
5
Online-Marketing
5
Customer satisfaction
4
Kundenzufriedenheit
4
Luxury goods
3
Luxusgüter
3
Social media
3
Appropriation
2
Betriebliche Wertschöpfung
2
Brand communities
2
Brand community engagement
2
Brand equity
2
Branding
2
China
2
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2
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2
Gemeinschaft
2
Gender
2
Geschlecht
2
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2
Partial least squares
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16
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Cova, Bernard
Filieri, Raffaele
Haverila, Kai
Loureiro, Sandra Maria Correia
10
Kunkel, Thilo
8
Rita, Paulo
8
Veloutsou, Cleopatra
7
Hajli, Nick
6
McLaughlin, Caitlin
6
Harrigan, Paul
5
Hollebeek, Linda D.
5
Kumar, Jitender
5
Bernritter, Stefan F.
4
Bilro, Ricardo Godinho
4
Bredikhina, Nataliya
4
Chen, Huan
4
Dessart, Laurence
4
Dwivedi, Yogesh Kumar
4
Guzman, Francisco
4
Haverila, Matti
4
Ibrahim, Blend
4
Johnen, Marius
4
Kim, Hye-yŏng
4
Ko, Eunju
4
Ko, Yong Jae
4
Kumar, Vikas
4
Langaro, Daniela
4
Liao, Junyun
4
Popp, Bastian
4
Rahman, Zillur
4
Rana, Nripendra P.
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Swani, Kunal
4
Verlegh, Peeter
4
Asada, Akira
3
Aslam, Wajeeha
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bang, Nguyen
3
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Journal of business research : JBR
4
Journal of marketing analytics : JMA
2
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer marketing
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
16
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1
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
2
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
3
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
4
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
5
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
6
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
7
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
8
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
9
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
10
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
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