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~accessRights:"restricted"
~person:"Diamantopoulos, Adamantios"
~subject:"Climate change"
~subject:"Markenführung"
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Climate change
Markenführung
Consumer behaviour
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10
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Diamantopoulos, Adamantios
Melewar, T. C.
34
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
28
Burmann, Christoph
27
Foroudi, Pantea
25
Baumgarth, Carsten
22
Guzman, Francisco
22
Gupta, Suraksha
21
Khan, Imran
21
Ko, Eunju
21
Han, Heesup
20
Japutra, Arnold
20
Sarkar, Abhigyan
19
Paul, Justin
17
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Kunkel, Thilo
16
Schmidt, Holger J.
16
Ekinci, Yuksel
15
Errichiello, Oliver Carlo
15
Park, Jungkun
15
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Septianto, Felix
14
Zschiesche, Arnd
14
Abratt, Russell
13
Ahn, Jiseon
13
Balmer, John M. T.
13
Dens, Nathalie
13
Esch, Franz-Rudolf
13
Gázquez-Abad, Juan Carlos
13
Iglesias, Oriol
13
Kernstock, Joachim
13
Kumar, Vikas
13
Mogaji, Emmanuel
13
Powell, Shaun M.
13
Rather, Raouf Ahmad
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Veloutsou, Cleopatra
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Journal of business research : JBR
7
Journal of international marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
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ECONIS (ZBW)
13
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1
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
2
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
3
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
4
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
5
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
6
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
7
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
8
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
9
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
10
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
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